The Healthy You, Healthy Planet™ partnership with TerraCycle to recycle all health and nutrition packaging is the next step in achieving RB’s global commitments to support a more sustainable future, which also includes reducing product packaging and eliminating waste through innovation.
“At RB, we know how important protecting the future of our planet is to our consumers so we’ve partnered with TerraCycle to make it simple for anyone to take an active interest in the environment and recycle their packaging waste,” said Nitish Kapoor, Executive Vice President, RB North America Health Brands. “People buy millions of RB health products from brands like Enfamil and Mucinex every week, so offering free, national recyclability for the packaging is simply the right thing to do. This programme is part of RB’s ongoing commitment to creating a circular economy, which also includes making 100% of our packaging recyclable or reusable, while using at least 25% recycled plastic content in our packaging by 2025.”
Through the RB Health & Nutrition Recycling Programme, packaging waste from the following categories will be recycled:
Vitamins, minerals and supplements packaging (Ex: MegaRed & Airborne): blister packs, tubes, bottles, cans, boxes, caps and lids
Sexual health and well-being packaging (Ex: K-Y & Durex): tubes, bottles, wrappers, cans, boxes, caps and lids
Cough, cold, flu, sore throat, and nasal care packaging (Ex. Mucinex & Delsym): bottles, tubes, spray bottles, blister packs, caps and lids
Infant formula and child nutrition packaging (Ex: Enfamil): tubs, bottles, wrappers, cans, boxes, cap, and lids
Personal care and foot care packaging: tubes, bottles, caps, lids, and other plastic packaging
From vitamin bottles and caps to infant formula tubs, TerraCycle will clean and melt the collected product packaging into hard plastic that can be remolded to make new recycled products.
“At TerraCycle, our mission has always been to ‘Eliminate the Idea of Waste’ and its recycling initiatives like the RB Health & Nutrition Recycling Programme that drive awareness of single use packaging epidemic. These programmes elicit positive change in the consumer and ultimately lead to the preservation of our environment for future generations to come,” said Tom Szaky, TerraCycle CEO. “Since our founding, TerraCycle has made it our objective to recycle the unrecyclable, while diverting waste from landfills and local communities. It’s partnerships like the one we enjoy with RB that truly make a difference and make it possible.”
The RB Health & Nutrition Recycling Programme is open to any interested individual, school, daycare, fitness facility, healthcare office, office, or community organization. To learn more about RB’s global commitment to support a more sustainable future visit www.rb.com/US. For more information on TerraCycle’s innovative recycling programmes, visit www.terracycle.com.
