Roberts Metal Packaging is set to unveil its revamped Softline Extreme range at the upcoming PCD 2024 exhibition, marking its debut appearance at the event. The company will also showcase recent award-winning designs alongside long-time collaborator Ashfield Extrusion, highlighting extruded aluminium jars and pots.
PCD, part of the Paris Packaging Week 2024, stands as the premier exhibition dedicated to showcasing the latest packaging innovations in perfume, cosmetics, and personal care. Drawing together packaging developers, designers, and suppliers from across Europe, PCD plays a pivotal role in shaping the future of packaging in the beauty industry.
Chris Saunders, Managing Director of Roberts Metal Packaging, expressed excitement about presenting their acclaimed Benefit Cosmetics’ aluminium jar, which recently earned the prestigious 'highly commended' award at the UK Packaging Award 2023. The cosmetics jar blends design, functionality, innovation, and sustainability, embodying a high-end aesthetic.
Roberts Metal Packaging, recognized as a leading provider of pre-threaded screw-caps, godets, aluminium, and tinplate containers in Europe, reintroduced its Softline Extreme range in 2023. This range features a threaded lid and flat, angular bottom, offering both deep and shallow options suitable for various beauty products, from hair care to hand creams.
Saunders looks forward to engaging with new and existing customers at PCD 2024, highlighting the company's diverse range of aluminium jars, partnerships with trusted collaborators like Ashfield Extrusion, and expertise in decorative techniques, all geared towards assisting brands, retailers, and designers in achieving innovative packaging solutions.
