11 may 2015sandwich packaging outsells salad packs thirty times overbaguettes are brits favourite sandwichnorth wales and northern england are healthiest regionsscots consume the most drinks on the gosoutherners are the most discerningdespite the popularity of lowcarb diets and the rise of food allergies and intolerances especially to gluten and wheat consumers across scotland, england and wales are thirty times more likely to choose a sandwich than a salad when eating out of home. the findings come during british sandwich week 2015 from planglow, a leading labelling and eco packaging provider to the &39grab and go&39 food industry, and is based on the sales of more than 20million of its packaging products over the past twelve months. so while just 2.8 of sales are comprised of salad packs, nearly one in three 31 of sandwich packaging items sold are for baguettes. what&39s more, consumers look to have become increasingly discerning with 18 of sandwiches and wraps &39made to order&39 using deli paper sheets, while just 7.2 of sandwiches have a longer shelf life using heat seal or peel and seal packs.rachael sawtell, planglow&39s marketing director commented, "we know sandwiches especially baguettes have been a favourite for some time though we were surprised at how significantly the french stick now dominates the grab and go market given the perceived preference for healthier choices. and while more nutritional and allergen information is being displayed on food and drink packaging than ever before, our sales suggest consumers still favour the sandwich when it comes to eating on the go".regional trendsproviders across north wales and northern england were arguably the healthiest of all regions enjoying the highest volume of salads 4 of total products sold in the area and reduced filling standardfill wedges 5.south wales and the west of england were the biggest fans of baguettes overall 29 of total products sold in the area but the least likely to have their sandwich made to order 2.9 or consume a beverage out of home 6. north wales plus the north, east and west of england, also favoured baguettes over all other togooptions.scots consumed the most beverages out of home cups accounted for 27 of food and drink packaging sold across the region and premade deepfill wedges were their lunch of choice with one in five 20 products sold packaging a deepfill item. one in ten items sold were for longer life sandwiches making scots the biggest consumers of products with a longer shelf life and 8 of items were for premade wraps making scotland the lowest consumer of wrap products.providers in the east of england served the fewest buffets platter boxes and longer life sandwiches 3 each but dished out the most pots with one in 14 meals being enjoyed from a pot. southerner&39s consumed the most made to order items comprising a quarter of all goods sold in the region, but ate the least salads less than 2 of grab and go sold in the area.nationallydespite being beaten to the number one spot by baguettes, the classic &39deepfill&39 triangular cut sandwich maintains a strong edge in the &39grab and go&39 packaging market with one in four sandwich products being packaged in this way. while &39standardfill&39 wedges which tend to be offered as more economical or reduced calorie options comprise just 3.3 of all sandwich sales. and wrap packs for premade wraps also perceived as a lower carb option account for a similarly small bite of the food packaging market 3.6. planglow also found that every 22nd snack eaten on the go is from a pot soup, porridge, desserts and so on while just 0.4 is part of a buffet.sawtell commented, "last december the government introduced new legislation that requires all food providers to declare allergens to consumers most commonly on pack. providers are also being encouraged to add reference intakes ris to their labelling in place of the old gda guideline daily allowance &39traffic light&39 system. while similar to gda&39s, the government has adjusted the criteria for what constitutes as low, medium and high levels of energy and nutrients fat, saturates, sugars and salt in our foods to support an even healthier lifestyle."the new guidelines will take time to fully bedin however, we believe most consumers are still choosing fullerfilled breadheavy options in spite of this. what&39s more, better labelling may also be highlighting that some perceived &39healthy&39 options such as heavily dressed salads or salads containing a lot of pasta or cheese are not always as low in calories, fat, sugar and so on as the consumer may like and sandwiches are often a healthier choice".design"in terms of design, stronger darker branding has the edge so our premium gastro collection which features a bold chalkonslate design was favoured in the east and north of england, as well as north wales. while scotland and southern england preferred our rustic and brand neutral natural collection of packaging and labels. the west of england and south wales were evenly split between the gastro and natural ranges. ecoco our most outwardly environmental range took more of a back seat though one in five items in our top 20 national bestsellers was from this collection."a quarter of providers across scotland and southern england chose to develop packaging featuring their own brand making them the strongest advocates of own design packaging. this dropped to one in ten providers in the east of england whereas 95 of providers across wales plus northern and western england stuck with off the shelf brands", concluded sawtell.contactjess lyonsemail jess.lyons@planglow.comtel 0117 317 8600fax 0117 317 8639 
