seufert has created a completely new type of presentation packaging for sparkling wine bottles by combining packaging made of a coloured, transparent pet film together with an led module. the "led sparkling wine cooler" has been designed in seufert&39s own inhouse development department. the integrated led module, including the electronics and glass fibre optics, was developed in cooperation with the company rox asia consultancy ltd.as soon as the promotional packaging is picked up and moved slightly, the approximately 80 lightpoints light up in a preset sequence of red, white and yellow. the print image on the packaging has been matched to the leds, thus lighting up the sparkling wine in the glass.  "the more a product or brand appeals to the customer&39s senses, the more efficiently he will remember it", explains thomas pfaff, sales and marketing manager. "the black coloured film is printed using offset and silkscreen techniques. finishing varnishes are applied to create haptic effects. the packaging manufacturer provides its customers with a new tool that enables them to draw attention to their product and brand through the packaging.
