packaging is just not what it used to be. around the world, increased legislation, greater versioning, multiple language requirements, and more tactile and eyecatching finishes require dedicated production solutions from specialized suppliers. that is why xeikon, together with its aura partners, is hosting the xeikon café packaging innovations at xeikon headquarters in lier, belgium from march 10 to 12. during the threeday event, visitors will get firsthand updates on the latest trends and innovations in digital label production and have the opportunity to share insights, success stories and technological developments with industry peers.&ldquoas a worldwide specialist in the field of selfadhesive label printing, xeikon has built up an extensive network of aura partners which are all leading suppliers in their field,&rdquo says filip weymans, xeikon&rsquos director of segment marketing for labels and packaging. these partners and xeikon&rsquos label experts are joining forces at the xeikon café, providing attendees with a look at digital packaging production and providing a unique expert knowledge base. &ldquowith the extensive range of industry expertise present at the xeikon café, we can help converters explore the full potential of digital label production, and deliver solutions that make a difference,&rdquo continues weymans.integrated solutions for selfadhesive label productionat the event, xeikon and its aura partners will showcase their industry expertise through several selfadhesive applications produced using the xeikon selfadhesive label suite, an integrated solution to print and convert high quality labels. the system uses a xeikon digital press in conjunction with supporting software, print media, consumables and finishing equipment from xeikon&rsquos aura partners.at least eight different applications will be featured, showing that digital print meets market requirements while maintaining profitability. visitors will have the opportunity to talk with leading experts and walk away with detailed information on the different selfadhesive labeling technologies and configurations that are available through xeikon and its aura partners. applications shown will also include variable data printing for personalized communication or to drive logistical processes. the challenge for each of these is that quantity and design can vary daily, yet because the initial customer impression is crucial, the only solution for this challenge is highquality fullcolor digital printing. finally, in addition to the selfadhesive label applications, visitors to xeikon café can also learn about dedicated solutions for folding carton, heat transfer and inmold labels.for more information, visit www.xeikoncafe.com.opens in a new windowthe xeikon café for packaging innovations is a platform event offered by xeikon and its aura partners, offering the opportunity to understand, evaluate and experience digital production, and enabling printers and converters to consciously make a business decision. through demonstrations, presentations, workshops and discussions, participants receive firsthand actionable information and advice on industry innovations and trends. for a review of the 2014 edition, be sure to watch the video on youtubeopens in a new window.participating partners aresoftware advance track & trace, cerm, chili publish, esko, hybrid software, label traxx, onevision software, fourpeesequipment ab graphic international, bograma, esko, grafisk maskinfabrik as, highcon, kurz, mbo, meech international, moss, rietstack, schobertechnologies, seilaser, smag graphique, tronics, zündconsumables actega terra, kurz, michelman, rotometricsprint media avery, metsäboard, stora enso, taghleef, treofan group, upm raflatac 
