The shaped can has been introduced in the u.s. Market place under the sculptured metalsm brand. The objective is to provide packers with a container alternative which will assist them in powerfully restaging or enhancing their product&rsquos image without investing in new filling equipment. The new technology is driven by the desire to provide increased value proposition via a metal alternative.according to independent research, 68 of buying decisions are made at pointofpurchase. It&rsquos clear that marketing communication has moved from advertising to the shelf. Most of the time, your packaging statement is going to determine whether or not your product stays on the shelf or ends up in the shopping cart. With an average of only three seconds to catch the consumer&rsquos attention, breaking through the communication clutter continues to be a packaging and a marketing challenge. One of the answers is by creating shelf contrast via shape and color. Not only does your package need to differentiate itself, but it also needs to offer the consumer the most desirable functionality attributes&mdashand this is where metal excels. Further, technologies have evolved in recent years which have enabled shaped can production efficiencies and quality&mdashin both aluminum and steel&mdashto compare favorably with traditional metal. Both premiumniche and highvolume shaped cans continue to enter the global marketplace monthly. In many cases, these launches are achieving sales increases through product differentiation and enhanced functionality. Shape communicates instantly&mdashthere is no reading required. Shape creates memorable and recognizable branding. It also offers upscale, sophisticated cues. Innovative, shapely designs which support brand positioning, coupled with a complimentary color pallet help contemporize metal packaging and the products they contain. Silgan containers manufactures and sells steel and aluminum containers and ends that are used primarily by processors and packagers for food products, such as soup, vegetables, fruit, meat, tomato based products, coffee, seafood, adult nutritional drinks, pet food and other miscellaneous food products.
