Global coffee specialist melitta has selected a liquid carton packaging system from sig combibloc for its coffeeflavored milk drinks. The wake brand beverage, available in toffee, mocca, and chocoberry white chocolate and strawberry flavors, is available in combifitsmall 250ml carton packs&mdashthe first time these onthego cartons have been offered in brazil. &ldquoreadytodrink coffee drinks are becoming more and more popular in brazil, and with good reason,&rdquo says ricardo rodriguez, cluster head south america at sig combibloc. &ldquonot only do they taste great, but they perk you up in a natural way.
Packaged ready to drink, they&rsquore ideal for mobile consumers who don&rsquot want to miss out on an energizing coffee treat even when they&rsquore out and about, such as playing sport or enjoying their leisure time. Traditionally, in brazil people still mainly brew coffee freshly and drink it hot, but we&rsquore seeing clear potential for growth, especially with a dynamic, young consumer group.&rdquo wake milkmix drinks are filled using a copackers cfa 712 filling machine, also supplied by sig combibloc.
The equipment consists of a highspeed filling machine designed to produce 12,000 packageshr. Since march, melitta has officially launched wake in the states of santa catarina and rio grande do sul in the south of brazil. The commercial launch has been accompanied by a wideranging marketing campaign. Under the slogan &ldquoso different it cannot be explained.
You have to taste it&rdquo, the campaign targets young adults who are often onthego. According to rodriguez, the ergonomic design of the singleserve carton gives the pack a firm grip and makes it easy to handle. The carton pack is provided with a ushaped drinking straw with a diameter of 8 mm.
