diageo&39s prototype "smart bottle" uses nearfield communication technology to interact with consumers and deter counterfeiters.created in partnership with thinfilm, the bottle uses near field communication nfc technology, integrated with labeling, to let consumers interact with the package using nfcenabled smartphones.this is a way of providing relevant content in a more seamless way for the digital generation.each of the nfc tags is encoded at thinfilm&rsquos factory with an identifier that cannot be electrically modified or copied&mdashby counterfeiters or others who would divert the product during distribution. 
