Kids are drawn to food packaging that provides fun in addition to containing the product. One product introduction that provides a notable recent example is squishems, a vitaminenriched fruit snack from dole packaged foods canada. The flexible, squeezable standup pouch with a builtin straw encourages kids to make onthego consumption nutritious and fun. The hotfilled, twicepasteurized fruit snack uses a multilayer film laminate that enables highquality, eightcolor gravure printing on the outer layer. The film also provides barrier properties and shock and pressureresistance. The pouch design is a sidegusseted package that is easy for little hands to grasp.
