this is a twolayer standup pouch with a handle which make it easier for consumer to grab off the shelf. it features a velcro closure to make the package easier to close compared to a string zipper. this package manufactured by emerald packaging, inc. have registered matte finish which adds to the gloss of the package, helping it stand out in the graphic saturated produce section of any grocery store. this package stands up as opposed to the previous clamshell, catching the consumer&rsquos eye, which leads to a significant gain in market share and higher &ldquoromaine&rdquo sales at the grocer. antifog prevents moisture buildup on the inside of the bag allowing consumers to see the produce. this package win silver award in fpa 2015.