manufactured in the usa, extensive information is given on the new packaging pertaining to the origin, harvest, and preparation of teas. for packaging, lots of tins travel to america through thousands of miles, where fuel is wasted. they do not effectively store the freshness and quality of the tea. rishi&rsquos director of marketing, beau bernstein, on the contrary, said that china and other overseas teas are better preserved in airtight and sealed foil containers. 50 percent sfc sustainable forest certified postconsumer fiber from a supplier of milwaukee, wisconsin are used for the new boxes. bernstein further said that international distribution is supported by visual unity and bilingual messaging, while better information is given through new designs. while transforming the packaging format of the brand from labeled tins to ecofriendly boxes with sealed bags, it will be led by classic black tea and oolong tea lines. bernstein also said that a strategic change is produced through this move for investing more in tea quality and freshness and comparatively less on packaging, storage and transit costs. they know that several customers are fond of tins and are used to the tradition of purchasing and storing tea in this manner. rishi tea has a range of storage options on their website for those customers who desire rishi tea tins. they are confident that their customers will accept the fact that the airtight bag in a box is better for preserving the freshness and character of rishi tea&rsquos signature teas and reducing their environmental impact. they are also excited about the transition of their whole line of loose leaf tins to this fresh and sustainable format. the founder and president of rishi tea, joshua kaiser, added that topquality singleorigin teas are offered with the unique character demonstrated by their latest oolong and classic black lines. teas for each line are selected representing the tea artisans that rishi tea teams up with every year. the appellation characters are yielded by these expert producers from their teas with the help of traditional tea farming and crafting techniques, similar to boutique winemakers. a unique place of origin, vintage, traditional style, and tea bush cultivar is revealed in the taste profile of each tea. in retail, it is the first time that the company is directly trading the reserve ruby black tea from taiwan, and from india, the assam and darjeeling teas. bernstein emphasized that the mission of rishi tea i to enhance their packaging in order to expand the gratitude for tea. the importance of the mission is that rishi&rsquos discerning customers are offered the freshest, most sweetsmelling teas, at a remarkable value. kaiser said that they have done a lot to meet their quality standards, from traveling abroad and making longterm contracts with tea farmers, to final lot selection, direct importation, and directing strict cupping. their accomplishments ought to be highlighted and the seasonal freshness of their teas should be preserved on your packaging. loose leaf teas, when stored loosely in a metal tin are not as fresh as when they are sealed in an airtight package. they are able to invest more in tea and sustainable pricing strategies, when their packaging footprint is decreased. bernstein stated that rishi could decrease the suggested retail price for many teas, because of the conversion. httpwww.worldteanews.compage.cfmactionarchivearchiveid1entryid679
