Tetra pak today announces that new volume options and advanced photographic printing techniques are now available on its tetra fino aseptic packaging range. The combination brings improved efficiency, stronger product differentiation and greater brand impact to manufacturers seeking highly cost effective packaging solutions. Tetra pak&rsquos optisize volume concept for tetra fino aseptic allows customers to produce cartons tailored precisely to 70ml and 220ml portions &mdash with more size options to follow &mdash thus reducing packaging materials waste.
The eco flexo printing process brings photographic printing to tetra fino aseptic packages for the first time, providing greater opportunities for product differentiation and brand impact. &ldquotetra fino aspetic is well known as a simple and cost effective package that enables producers to deliver safe, nutritious beverages to consumers looking for value as well as quality,&rdquo said tetra pak&rsquos hemant krashak, product director. &ldquowith today&rsquos announcement of optisize and eco flexo, producers can drive even greater efficiency and value while providing stand out branding which will have an impact on store shelves.&rdquo optisize &mdash a first for carton efficiency with optisize, customers who previously underfilled 250ml and 100ml tetra fino aseptic packages can now select carton sizes to fit 220ml and 70ml portions precisely.
Developed by tetra pak following customer feedback, the lowcost optisize kit enables milk and beverage producers to change the tube diameter andor the jaw length of the tetra pak® a1 filling machine, thus allowing cartons to be filled precisely instead of under filling. &ldquooptisize brings manufacturers greater production efficiency than ever before,&rdquo said krashak, noting that an optisizeequipped tetra pak a1 filling machine producing up to 13,000 220ml packages per hour produces 8.5 per cent more packages per hour than the same machine producing underfilled 250ml cartons.
Eco flexo &mdash a first for design impact eco flexo printing technology used for tetra fino aseptic packages enables printing photographic images onto uncoated paperboard packaging. The use of different paper, inks, screen ruling, anilox and dot gain interactions reduces mottling effects and maximises print quality. &ldquoeco flexo is already having an impact,&rdquo said mr liu jun, deputy general manager of chinese launch customer xi&rsquoan yinqiao. &ldquoit has improved both the image of our brand and the design of the package.
Consumers are more aware of our products and we have increased sales by more than 10 per cent since the introduction of photographic printing.&rdquo eco flexo is currently being rolled out across tetra pak&rsquos converting factories in china beijing and hohhot, pakistan lahore and russia moscow. It is planned for early 2013 in india pune with brazil monte mor to follow.
