ropicana has introduced "Tropcn," a new limited-edition packaging that excludes the letters "AI" from their name, aiming to celebrate the natural ingredients of the leading orange juice brand. This initiative emphasizes the absence of anything artificial in Tropicana Pure Premium orange juice, a product that has always been crafted solely from natural oranges. For over 75 years, Tropicana's orange juice has been made from oranges picked at the peak of ripeness and squeezed within 24 hours to ensure 100% juice quality.
In a world where advancements in artificial intelligence seem to occur weekly, there is growing consumer intrigue and concern about the artificial versus natural. Searches for "What is AI?" have surged by 643% from 2022 to 2023, highlighting this trend. To celebrate its commitment to natural ingredients, Tropicana will unveil the limited-edition "Tropcn" Pure Premium orange juice packaging at CES 2024 (January 9-11), the largest consumer electronics event.
Monica McGurk, CEO of Tropicana Brands Group's North American business unit, stated, "Our limited-edition run of 'Tropcn' orange juice bottles reflects our ongoing dedication to providing Americans with the highest quality 100% orange juice. Since 1954, Tropicana has been a pioneer in innovating ways to deliver fresh-tasting orange juice made from natural oranges to breakfast tables nationwide. Artificial ingredients simply do not align with our values.
