lasersec is considered as a well known producer, provider and exporter of holographic films, holographic aluminium foils, anti spurious labels, security holograms, holographic alu alu foil, anti counterfeit packaging, and holographic blister foil. in current industry of pharmaceuticals, holograms and its solutions have an important role to play for maintaining quality, consistency, and reliability medicines for its clients. as it is the main duty of producers and regulators to make sure environmental, safe and host of other rigorous regulatory standards holograms at their system of packaging. such safe and secure holographic solutions offer abundant advantages to clients and avert fake pharmaceuticals from entering into the legitimate supply chain. despite the fact that the major pharmaceuticals organizations have adopted these holographic solutions, they failed to defend the customers from purchasing counterfeit versions. as chief companies lack constant invention, innovation, and evolution in holographic practices, those can be easily copied. lasersec accompanied higher use of safety devices in mixture with other verification technologies to stop fake pharmaceuticals from entering into the market. these complex devices effectively create aluminium holographic labels and holographic foil that are simply recognized yet hard to copy precisely. mr.vikas bhatnagar, who is a marketing director, at lasersec pvt ltd, india sees at the moment in the nation, most of the pharmaceutical organizations use holograms as a benchmark business solution but not capable to understand the vital problem taking place in the supply chain of bogus pharma. majority of organizations are still working out on the counterfeit hologram strategies. the concern only occurs at consumers end as supervisors are the one who can check bogus holograms but consumers cannot essentially do so. in the market, the current holograms are not that effectual which can safeguard the public from such widespread malpractices. so, unique holographic solutions company plans to start anti counterfeiting applications, predictably difficult to copy with 100 correctness. this is a favoured detection feature for packaging. despite the fact that the price of these holographic solutions is quite costly and not bearable by all trades but its effectual technology has produced successful outcomes for packaging and pharmaceutical companies. worldwide, demand of hologram in the market is rising and steadily increasing with the counterfeit activities. the packaging and pharmaceutical organizations are aware regarding the holographic solution to battle against counterfeiters. according to the estimation of the world health organization, annual earnings from the worldwide sales of substandard and counterfeit medicines surpass 32 billion. along with this, if the condition remains constant, then the increasing counterfeit drug market is going to be accounted for hefty 75 billion globally. the demand of fake fmcg and pharmaceutical products is high throughout the world as consumers are not capable of judging the replication of product available in the market. in reality, some nations are consuming more than 50 percent bogus medicines due to such malpractices. in a latest survey, in southeast asia a case occurred where it has been came into the light that above half of the sales of artesunate antimalaria treatment were of counterfeit editions even though that these artesunate drug blisterpack were had holograms on them. the concern is that only administrators have skills to check the holograms. however, the public fail to understand these false holograms. consequently, people are suffering due to the lowerquality holograms which have demonstrated counterfeit. these processes for cost saving enhance the audacity of criminals to replicate packaging that is clear as genuine. however, now this has become the need of the hour to battle with these myths of fake hologram. the lasersec pvt ltd has effectively innovated the aluminium holographic labels and holographic foil. the specifications of these holographic aluminium foils are chemically complex, filmy coated, multilayered, sophisticated holographic technology design and transferable coatings. these modern holographic and coatings products are not only attractive in nature, but also offer unique and invisible chemical resistance. the special holograms can be included into the supply chain selected by the producer as a hidden image that can be designed to reappear and fade as the stimulus is reapplied at later on stage to disclose image permanently. as per the information given by the marketing team of lasersec, the hologram business in india is quickly growing. the annual growth rate is of 3035. by the end of this year, it is expected that it will increase with the annual rate of 40. this clearly emphasizes that pharma organizations are accentuating to apply holograms as it will make sure the safety of the consumers. however, they forget that with the escalating growth prospects of hologram business, in india, the industry of counterfeiting drug is also expanding with the same rate. it has been seen that, in india, counterfeiting drug industry has expanded and reached the business of approx us 1 billion. the main challenge looming in front of these pharma organizations is to look out such holograms which can facilitate simple application and increase operational quality. specifically, there are some hologram organizations which have gained the knowledge of creating such holograms that cannot be copied. consumer&rsquos inability and growing demand to recognize bogus holograms have motivated the traditional hologram organizations and activities of counterfeiting to promote their activities. sometime pharma organizations also disregard the importance of such holograms as they ask for reasonable holograms. the manufacturers want to decrease the cost of manufacturing of that drug and the outcome is the loss of their image in the market as well as the life of consumers. their unawareness to attain correctness in the packaging procedure leads to perfidy of nation and society. lasersec particularly deals in holographic aluminium foil, holographic alualu foil, holographic paper labels, anti counterfeit packaging, holographic blister foil, anti counterfeit packaging for pharma, anti counterfeit packaging for auto parts, anti spurious labels for fmcg, anti spurious labels, thermo ink printing, uv ink printing, security labels, coin scratch labels, anti spurious packaging, hot stamping foils, cut labels, anti counterfeit labels, invisible ink printing, roll form labels, ir ink printing, scratch card. source of information httpwww.prlog.org10129211innovativeholographicsolutionsreleasedtoprotectpha…
