the friend end&mdasha lip balm cylinder with a second stash of balm stored in the base&mdashsolves an unmet consumer need.it helps consumers share lip relief without sharing germs.the friend end design idea stemmed from a simple act that so many of cunsumers, balm users encounter&mdashpulling a tube of lip balm out of pocket or bag and having a friend, coworker or someone else ask if they can borrow your balm for their own chapped lips.balm chicky balm balm products&mdashand their twoinone package. 
