Although the packaging is a bit generic, it is definitely successful in grabbing the attention of the customers. The background mood imagery is the first thing that you see, and communicates where the product can be used by showing setting. The imagery becomes the icebreaker brand itself as the logo is relatively unimportant.
As you get closer, you can read the bold type, which states the activity, and when you get very close, you can see information about its construction.
