recently, a packaging designer agency unveiled the outcomes of a latest study showing that a large number of people that purchase whiskey select the bottle only on the basis of its packaging. chris lumsden is the codirector of good, the agency of packaging design that reported the findings. chris said that they know a lot regarding whiskey drinkers. however, before the product is given to a consumer, someone is purchasing it and they don&rsquot know anything much about them. for refining the taste of the whiskey and designing the bottle, a lot of effort and money are put into but these are of secondary significance to most of the people who are purchasing the product. lumsden further added that it is not that those elements are not necessary, but when it comes to consumer preference, packaging design holds more weight. the study revealed that 60 percent of people buying malts have no thought what it might taste like on the other hand, the study did indicate that taste is a large factor in repeat buying. wine packaging going green by using screwon kegs and caps, the winery is minimizing its carbon footprint. the screwon caps are not as wasteful as compared to using corked wines, and kegs offer restaurants to purchase in bulk as an alternative to waste bottles, packaging digest reported. source of information httpwww.lightninglabels.comnewsconsumersdrinkinwhiskeypackagingbeforebuying
