yiannis ghikas&rsquo nontoxic approach for sam loves betty&trade packaging all images © math studio&lsquosam loves betty&trade&rsquo, and he&rsquos willing to do whatever it takes to protect betty from the things she hates. the unusually named product line is the debut release of ukbased startup biocidetech. the company produces bio antiinsect formulas, created using only naturalsubstances by their chemical engineer konstantinos gouliaris.crawling insects killer 400mlto present &lsquosam loves betty&trade&rsquo to the masses, biocidetech commissioned greek product designer yiannis ghikas. through form, pattern, color and texture he demonstrates efficacy without glorifying the product&rsquos toxicity. the containers are optically organized as a twopart format. the upperhalf displays all visual information including the logo, description, and ingredients &mdash which were created by graphic designer aris pasouris. to add to the &lsquothis is only dangerous for the bugs&rsquo feel, a series of dotbased representations were made for each corresponding insect. this way, the user is provided with the necessary prompting while simultaneously avoiding the grotesquely realistic depictions often found on existing commodities.mosquito body repellent 100mlbelow the main body, is a smaller cylinder textured with a floral pattern. the embossed, braillelike dots reference the formula&rsquos natural, vegetablebased derivation and can also help users distinguish and grab the repellant from purses or backpacks on the move. the complete line also includes longterm moth deterrents, candles, liquid refill plugins, and postbite balm.after bite balm 25mllongterm moth repellentmosquito repellent candledesignboom has received this project through its &lsquodiy submissions&rsquo feature, which welcomes readers to submit their own work for publication. see more designboom readers submissions here. 
