Beatson Clark has worked to improve the packaging, carefully developing the new 420ml bottle to hold exactly seven 60ml servings. T

This provides consumers with a one-week supply of UNROOTED’s functional shots.

The new flint bottle complements the brand’s 60ml single-shot container which Beatson Clark began to produce earlier this year.

Olivia Sinclair, head of marketing, UNROOTED, said: “Baobab trees live for thousands of years, thriving and giving back to the planet. We think packaging should do the same,”

Mini Babybel adopts new packaging. French food group Bel has launched a worldwide rollout of recyclable paper, designed to gradually replace the biosourced cellophane currently used. The changeover, announced as complete by 2027, concerns all five of the brand's production sites and its markets in some 50 countries.

PM Adhesive Materials, Kurz, and Eurostampa have released a neuromarketing study that reveals how tequila label design significantly shapes consumer perception and purchase behavior.

Conducted by SenseCatch in Texas—one of the world’s largest tequila-consuming regions—the research evaluated 27 unique packaging concepts for a fictional tequila brand. Using real-world shopping simulations, the study tracked visual attention, emotional responses, and implicit perceptions to understand how consumers interact with different label materials and finishes.

“We’re now looking to push both Dry and Wet bottles as part of our portfolio,” said Alvin Lim, CEO and founder of NBCo. “The Bottle Collective is a natural extension of our mission to scale regenerative fiber systems. By combining PulPac’s innovation with our manufacturing expertise, we can broaden what’s possible for fiber bottles and bring circular packaging to more brands around the world.”

Participants may adopt either a collective model or an individual model. The law covers primary, secondary, and tertiary packaging and includes plastic plates, cups, and cutlery. Packaging covered by other reverse logistics systems (e.g., pesticide containers) and mixed packaging that contains paper or cardboard are exempted from this new reverse logistics system.