this contemporary harrogate spring water bottle, unveiled at an industry conference in london&rsquos worldfamous dorchester hotel, builds on the original award winning embossed sparkle design created by ardagh when it helped the company to launch its first products in 2002. ardagh&rsquos designers took an architectural icon as an inspiration for the striking diamond design to reflect the enduring, premium nature of the brand, as well as the high quality of water inside each bottle.the bottle, inspired by the classic architecture of harrogate, has been designed to be instantly recognisable with premium appeal. the bottle&rsquos diamonds disperse light to create a fresh, sparkling effect.  the elegant bottle is guaranteed to create exceptional stand out on shelf or back of bar, attracting new and existing customers to buy across the range.a particular feature of the glass bottle is that when filled, the diamond features are enhanced as light refracts to bring the bottle to life and create almost a wave effect. this interesting design feature also, claims ardagh, represents an effective means of interacting packaging with the consumer, a particular benefit of intricately embossed glass.both the new branding and bottle design reflect harrogate spring water&rsquos rich history, being sourced from the original british spa town, harrogate, which has been providing water since 1571. this lineage is now highlighted on pack along with an image of the royal pump room enhancing the authenticity of the product and celebrating harrogate&rsquos role in the development of bottled water in the uk. sourced in the heart of yorkshire within a protected conservation area, harrogate is synonymous with the highest quality, with all the hydration benefits of naturally sourced spring water.whilst retaining its iconic colour palette of black, white and silver the new labels introduce classic typography from harrogate&rsquos elegant heyday and combine subtle art deco and middleeastern background patterns inspired by the town&rsquos illustrious past. the new branding brings the heritage of harrogate to life in a contemporary way that will appeal to consumers. the refreshed, clean design is an evolution of the original bottle and branding, created by ardagh in 2002, and demonstrates the remarkable changes taking place at the yorkshire based company. the new harrogate spring water bottle represents the purity and exceptional quality of the water, whilst the labels provide even more premium appeal.james cain, managing director of harrogate water brands, said &ldquowe&rsquore thrilled with the new designs. they look beautiful, and will certainly provide the &lsquowow factor&rsquo.&rdquounder a sponsorship agreement with the england and wales cricket board ecb  the first mineral spring was discovered in 1571 by queen elizabeth&39s physician. he recommended its medicinal properties to his patients and the town become christened &39the english spa&39. wealthy visitors, including the russian royal family, travelled to harrogate as the mineralrich waters became a popular health treatment. the first mineral spring was discovered in 1571 by queen elizabeth&39s physician. he recommended its medicinal properties to his patients and the town become christened &39the english spa&39. wealthy visitors, including the russian royal family, travelled to harrogate as the mineralrich waters became a popular health treatment.the new &lsquodiamond bottles&rsquo will proudly carry the england cricket logo and &lsquoofficial water of england cricket&rsquo copy on all new labels and packaging.  information on innovative bottles available at  httpwww.packagingconnections.cominnovationdiamondbottlepremiumwaterpackagin…
