Hba global expo announces that it is now accepting nominations for its annual ipda international package design awards at www.hbaexpo.comipda. These prestigious awards honor the year&rsquos most innovative packaging in several categories including cosmetics, fragrance, personal care, skin care and sustainability. Two new categories for packaging of samplingtravel size products and athome devices and tools have also been added to this year&rsquos program. As the longest running and biggest package design awards in the beauty industry&mdashmajor brands, niche players and indie companies, have all won hba&rsquos ipda awards for their standout package design and engineering achievements. Last year&rsquos ipda winners and finalists included l&rsquooreal, bath & body works, jane iredale, stila, arbonne, urban decay, p&g, yves rocher, sephora, johnson & johnson, garnier, aveda, lamik beauty, tria beauty, kinara skin care, tigi, energizer, and unilever. Any size company can submit designs that are introduced for retail from june 1, 2010 through june 30, 2011, including suppliers, design firms and brand manufacturers. Designs that have been refreshed, improved, or offer new features or technologies are also eligible to participate. Finalists for the ipda awards are announced in early may and the category winners and the grand award are revealed during the hba global expo & conference, june 2830, 2011 at the jacob k. Javits convention center in new york. The award finalists and winners are displayed in the ipda showcase at hba, which is the largest source for product development in the industry. More than 16,000 beauty and personal care professionals from all over the world will be able to view the ipda finalists up close and get inspiration for their future packaging design plans. &ldquopackaging design is a key influencer in purchasing decisions. At hba global we are proud to continually support and encourage creativity and engineering achievement and showcase the year&rsquos most standout beauty and personal care products,&rdquo said jill birkett, brand director, beauty & wellness. Judging for the ipda is done by a &ldquocommittee of 100&rdquo made up of industry professionals, designers, suppliers and members of the media. Ipda submissions are evaluated on the following originality, design concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging. The hba ipda awards are widely promoted through press releases and pr newswire, and finalists and winners receive coverage in leading international trade publications and on the hba global website. The hba ipda awards are sponsored by beauty packaging and happi magazines. For more information about the hba ipda awards, including the deadline fr submissions, go to www.hbaexpo.comipda or contact nicole bullock at 6097597603 or nbullock@hbaexpo.com.
