Ldquoestablishment And Growth Of A Leader In Technologyrdquo A Narrative Chronicle On The Occasion Of The Companyrsquos 90th Anniversary Brings Optimarsquos Success Story To Life Be It Pharmaceuticals Medical Or Paper Hygiene Products Coffee Tea Food Products Or Cosmetics Ndash Wherever The Filling And Packaging Products Of Daily Need Require The Highest Standards Of Hygiene The Name Ldquooptimardquo Is Heard On November 21 2012 Optima Celebrated Its 90th Anniversary This Occasioned The Publication Of A Lavishly Illustrated Anniversary Book On 150 Pages It Chronicles The Journey Of This Schwaumlbisch Hallbased Company From Its Humble Beginnings To The Top Of The Global Market In Packaging Machine Construction The History Of The Filling And Packaging Machine Manufacturer Optima Is Exemplary For The Rise Of Mechanical Engineering In Southwest Germany And Offers Ample Material For History And Its Anecdotes And Stories Many Of These Have Been Collected By Author Peter Tognotti To Illustrate How The Ldquospecial Factory For Automated Precision Filling Machinesrdquo Located In The Alte Reifensteige In Schwaumlbisch Hall In The Early 1920s Was Able To Expand Into A Mediumsized Hightechnology Enterprise That Today Employs More Than 1500 Workers Around The Globe And Has Cornered A Significant Share Of The World Market With Its Innovative Industry Solutions In Ten Chapters The Book Highlights The Numerous Aspects That Emphasize Optimarsquos Continuing Growth Ndash Foremost Among Them The Companyrsquos Founding History The Book Tells The Story Of Company Founder Otto Buumlhler From Esslingen Who Ndash Following The Advice Of His Friend From Schwaumlbisch Hall Pioneering Special Machine Engineer Wilhelm Stirn Ndash Decided To Switch From His Previous Occupation The Production Of Pasta To The Construction Of Filling Weighers The Book Spans A Wide Range Of Topics From The Changing World Of Goods And Products To Rising Export Rates And The Ldquosuccess Factor Manrdquo Finally Hitting On The Legendary Machines Of The Optima Brand In This Context It Mentions A Mechanical Precision Filling Machine That May Now Be Admired In The German Packaging Museum In Heidelberg And A Sealing Apparatus For Bags That Applied The Clipfix Principle Steady Sales Trends Ongoing Internationalization Throughout The Decades And A Continually Rising Level Of Organization Are Further Topics That Positively Illustrate Optimarsquos Successful Course In Addition The Book Tells Of Important Events That Served As Milestones In The Companyrsquos Development Eg The First Packaging Machine For Hygiene Products In 1970 Or The Foundation Of Its Us Subsidiary 14 Years Later The Chronicle Also Covers The Significant Role That Technology Leader Optima Plays In Todayrsquos Singleserve Product Packaging Market Last But Not Least The Anniversary Book Shines A Light On Optimarsquos Leading Personalities Central Among Them The Protagonists From The Buumlhler Family Enterprise Numerous Anecdotes And Quotes Enliven The Highly Factual And Elaborately Researched Narrative The Publication Ldquo90 Years Of Optima Establishment And Growth Of A Leader In Technology Rdquo Was Realized By The Advertising Agency Karius Amp Partner In Leonberg Which Was Also Responsible For The 2011 Publication Of The Industryrsquos Anniversary Book Ldquotinkerers Inventors Guarantors For Success 150 Years Of Packaging Machine Construction In Southwest Germanyrdquo This Publication Already Introduced Optima Along With Other Member Companies Of The Technology Cluster Ldquopackaging Valley Germany Evrdquo On A Larger Scale The New 150page Anniversary Volume Ldquo90 Years Of Optima Establishment And Growth Of A Leader In Technologyrdquo Designed By Juumlrgen Siegl Was Officially Released During A Reception At The Optima Pharma Gmbh In The Presence Of Illustrious Guests From The World Of Politics Economy And Society Additional Information Is Available At Wwwoptimagercom Contact Optima Packaging Group Gmbh Optima Packaging Group Gmbh Sabine Gauger Felix Henning Marketing Director Public Relations 49 0791 5061410 49 0791 5061464 Sabinegaugeroptimagercom Felixhenningoptimagercom
