Chicago, Illinois – 19 July, 2016 – Recent developments in the beverage industry have encouraged manufacturers to find innovative ways to help drive sales. It is forecasted that global beverage sales will grow by 3.9 percent in 2016 compared to 2015. Like most industries, the beverage industry has seen an increasing trend of health and wellness products, and with varying packaging types, sizes and product requirements, staying on top of consumer preferences is becoming an ever more difficult task for beverage manufacturers and packaging designers. Therefore, Videojet Technologies Inc., a global leader in coding, marking and printing solutions, has developed the Beverage Hub. The Beverage Hub provides manufacturers with a reliable and comprehensive source of information to help them meet changing coding and labelling requirements. It will also provide application support and educational documentation such as white papers, customer success stories, application videos and regulatory info graphics.
Printing best-by dates, lot codes and other information onto the package is an essential task for beverage manufacturers, as retailers look at this information to assist them with stock rotation, and consumers use this information to check for product freshness. However, printing the required information is not as straightforward as it sounds. Chirag Sheth, Vertical Marketing Manager for Beverage at Videojet says: “Different flavors, packaging and nutritional requirements all add coding complexity to a beverage manufacturer. There are many factors that must be considered when selecting the right type of coding equipment for a specific beverage production line. With this in mind, an important role of the coding supplier is to help manufacturers select the type of printer ideally suited to the production setup, as well as to provide the necessary tools to audit and enforce anti-counterfeit and diversion activities throughout the supply chain.”
Customizable coding solutions are also helping manufacturers in the beverage industry directly connect with consumers with the application of intelligent variable codes on their products. By linking valuable demographic data to specific purchases, manufacturers can push their target marketing efforts to a whole new level. Sheth continues: “We appreciate the trends that are changing the way beverage manufacturers of all sizes are behaving. With the Beverage Hub, it is our aim to make it as simple as possible by providing relevant information they need in a language they can relate to – all in one location.”
Videojet has a long history of serving the Beverage industry with a strong portfolio of Beverage coding and marking solutions. From high-speed lines to production issues such as condensation, beverage manufacturers operate within one of the most demanding production environments. Videojet has a range of coding solutions to meet these challenges, including the continuous inkjet printer (CIJ) which is a fluid based, non-contact printer that can provide up to 5 lines of text, linear and 2D bar codes, or graphics. Videojet also offers a large selection of laser marking systems, from high-speed CO2 and fiber lasers to the UV industrial laser, specifically designed to mark high-contrast, permanent codes onto HDPE substrates. Completing the Videojet product offering are the large character marking (LCM) printers, primarily used for secondary packaging such as cases, and the industry-leading label printer applicator (LPA) for printing and placing labels of various sizes onto multiple packaging types.
