a large, aspirational middle class combined with the brisk growth of the organised retail sector has added momentum to the growth of the packaging industry in india. analysts estimate that the total turnover of the packaging industry in india is 27.6 billion and this is expected to grow to around 43.7 billion by 2016. however, there certainly are challenges before the industry. these include the consumer demand for green, sustainable packaging and a lack of clarity in packaging regulations.
