Recycling &ndash what the big companies are doing dean bellefleur investigates a number of applicationdependent solutions to address postconsumer waste. It&rsquos shiny, and when new travels at a speed of 72,000 units an hour rolling off a production line. No, it&rsquos not a ferrari, but a can of red bull. The lucrative beverage market is highly competitive, diverse, innovative and above all accelerating. The best illustration of acceleration occurs downstream of the filling lines, where streams of roller conveyors and accumulators shuttle uniform, pristine product with military precision.