Where is the profit in packaging for paper packaging companies, the pursuit of sustainable, profitable growth has become a significant challenge. In particular, the increasing commoditization of products and services has put pressure on prices. At the same time, cost reductions driven through efficient and effective processes have become the norm in the industry&mdashleaving relatively little room for improvement on that front. For many companies, the result has been stagnant and declining operating margins&mdashwhich in turn have contributed to the paper packaging sector&rsquos substantial loss of value over the last five years see figure 1.
