Driving toward a goal of using more sustainable materials in packaging, two Lamb Weston Alexia brand products will use corn and potato starch in their packaging beginning this month.
The packaging is partially made of potato starches, a byproduct of producing french fries, and will be identified with a label on the front of the package indicating it is partially made from plants. Research by GlobalData (March 2021) indicates more than 3 in 10 U.S. consumers believe environmentally friendly packaging material is a key driver of a purchase.
