brand recognition

Yoghurt brand The Collective has unveiled refreshed packaging across its entire range.

The updated packaging is being rolled out across its Gourmet, Dairy-free Gourmet and Natural ranges.

The brand said the refresh, which standardised packaging design across The Collective’s portfolio of products, was designed to enhance brand recognition and ensure visual alignment across all of the brand’s products.

The first major update to core packaging in 20 years, the iconic Coopers roundel has been refreshed with a modern and clear design, which showcases the brand’s heritage and brewing process. 

The updated packaging follows Coopers’ new masterbrand positioning – Forever Original – which was unveiled last year. 

Kate Dowd, national marketing manager at Coopers, said research among the brand’s fans and new drinkers indicated strong recognition and likeability for the new packaging format. 

The chicken chain said the new look is a "more modern take" on the KFC's signature red and white colors. Colonel Sanders' head will still adorn the buckets, sandwich wrappers and cups, but the refreshed designs will more closely imitate its original signature bucket.

KFC said it's adding reheating instructions, a brief blurb about the history of its fried chicken and is bringing back the "It's Finger Lickin' Good" slogan to its buckets. The phrase briefly disappeared last year because of the pandemic.

It’s big news when a brand gains on-shelf placement at a major retailer like Costco, but that excitement multiplies when it’s a new product launch from a small company like Rip Van in Brooklyn, NY.

“We feel this is a major tipping point for our brand,” Rip Pruisken, co-founder says. “Families are a core demographic so being able to meet more parents where they shop is a major win for us.”