Tata Consumer Products Ltd (TCPL) has rolled out a new branding for its Soulfull range of health and wellness products by integrating the Tata logo into the Soufull portfolio, the company said on Friday.
Tata group acquired Kochi-based Kottaram Agro Foods, the owner of Soulfull, in February. Subsequently, it was rebranded as Tata Consumer Soulfull Pvt. Ltd, a 100% subsidiary of TCPL. The company plans to add new products under the Tata Soulfull brand.