The German branch of Switzerland-based meat supplier Bell has started using recyclable packaging for Abraham, its thinly sliced gourmet ham range.
Bell Deutschland is rolling out WalletPack packaging for more than 30 products, including its Seranno, Prosciutto and Savoy sliced ham brands.
The mono-material recyclable packaging uses 37% less material compared to standard modified atmosphere packaging. It operates as a folder that the consumer can open to unpack the product.
