Natural Abundance, a plant-based food tech start-up, has rolled out its first non-fungible token (NFT) based physical packaging in New Zealand.
The new offering includes a collection of 200 physical packets, printed and distributed exclusively across Countdown stores in the country.
People holding the collectible packets are anticipated to receive a free airdrop of digital NFT art minted on the Ethereum blockchain, Art on Opensea, said the company.