Hitting store shelves May 17, the "Open for Summer" designs feature 24 short poems tied to occasions such as movie nights, baseball games and backyard barbecues. The designs will appear on regular Coke and Coca-Cola Zero 20-ounce bottles through Aug. 8.
The packaging play is tied to a "Summer Tastes Better" campaign running across TV and radio. Coke joins other marketers in pushing marketing themed around a reopening as more activities waylaid by the pandemic resume.
