After searching for an alternative to the plastic punnet, together with Bama Packaging, the company found the solution in using cardboard as the main material in order to "drastically" reduce the production and waste of new plastic.
The square shape is also an advantage as it allows Berries Pride to transport 65 percent more weight on a euro pallet.
Doing this reduces CO2 emissions related to transport and as a result, scales down their climate footprint over time.