technology

At the same time, the drugs that are now being developed are becoming ever more sophisticated, in terms of both their overall effectiveness and how they can be closely targeted to different patient groups. This enables more individualised care to be provided for individuals, tailored to their specific needs and medical history. According to a Euromonitor report on the future of personalised healthcare1, this patient-tailored approach is expected to reduce trial-and-error treatments and improve outcomes and healthcare cost-effectiveness.

Kellogg began rolling out packaging with NaviLens accessibility features in the United Kingdom in 2022. Initially printed on Special K boxes, the company transitioned all other UK cereal brands to the new packaging throughout the year.

NanoMatriX helps textile manufacturers and apparel brands fight counterfeiting and improve customer engagement in the fiercely global textile scenario. NanoMatriX suite of solutions allows textile manufacturers to have full control over the supply chain, protect brands, enhance recall capability, and traceability.

Coca-Cola has become the UK’s first beverage company to launch on-pack technology for visually impaired shoppers.

The soft drinks giant has rolled out NaviLens codes across 24x330ml and 30x330ml packs of its Christmas can multipacks, which can be scanned with a mobile phone camera from distances of up to four metres and are readable even when unfocused. 

Coca-Cola VP for commercial development Martin Attock said the brand was “proud to be working with NaviLens this year to make our packs and the Coca-Cola brand more inclusive”.