Pune: After the Food and Drug Administration (FDA) in Maharashtra issued orders instructing food vendors to not use n
Radico Khaitan Limited, India’s largest IMFL company, kicked off the new year festivities by launching a special edition “Celebration Pack” for Morpheus - India’s largest selling premium brandy. The limited-edition celebration pack will be available across Delhi, Uttar Pradesh, Telangana, Pondicherry and Karnataka in the first week of 2022. With its glorious appearance and arty packaging, the pack is sure to shine among consumers. The celebration pack is also a tribute to the art and crafts community marking a decade of godly craftsmanship of the blend.
Morpheus Premium Brandy, named after the winged Greek God of Dreams, was introduced in 2009 as a pilot to the company’s premiumization drive. A market leader in the category with over 65% of Market Share, Radico subsequently launched a notch-up brand extension, Morpheus Blue XO Premium Brandy to expand the brand to the upper segment. Morpheus Blue was launched in 2013 as a higher variant, following the overwhelming success of Morpheus, the only premium Brandy available across India.
A 360-degree campaign has also been rolled out to strengthen the launch of the Celebration Pack with Nidhhi Agerwal – Superstar of South India Cinema who is also the official Brand Influencer for Morpheus XO Brandy and Morpheus Blue XO Premium Brandy for all its marketing initiatives. A host of offline and online initiatives are underway to amplify the launch of this special edition pack.
Commenting on the launch, Amar Sinha, Chief Operating Officer, Radico Khaitan Limited said, “Morpheus embodies the spirit of celebration. As you celebrate this winter holiday season with your loved ones, let us give you another reason to look forward to 2022 in style with this Celebratory Pack.”
He further added “Morpheus is a hallmark brand for us, and the product's luxurious character allows a more heightened experience to the consumers. Morpheus Celebration Pack is one among the skew of innovative initiatives that are going to take the brand to another level in the years to come. It is a new year gift from us to our loyal consumer base and I am confident that this visual delight would leave a lasting impression on them.”
The pack will be available at the retail until March 2022.
About Radico Khaitan Ltd:
Radico Khaitan Limited (RKL) is one of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India. Earlier known as Rampur Distillery, RKL commenced its operations in 1943, and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers.The company launched its first brand 8 PM whisky in 1998 and over the years, has created five millionaire brands and over fifteen organically grown brands. Radico Khaitan Limited is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. It has been successfully building its brand equity in international markets and currently exports its products to over 85 countries.
New Delhi, 31st December 2021: Radico Khaitan Limited, India’s largest IMFL company, kicked off the new year festivities by launching a special edition “Celebration Pack” for Morpheus - India’s largest selling premium brandy. The limited-edition celebration pack will be available across Delhi, Uttar Pradesh, Telangana, Pondicherry and Karnataka in the first week of 2022. With its glorious appearance and arty packaging, the pack is sure to shine among consumers. The celebration pack is also a tribute to the art and crafts community marking a decade of godly craftsmanship of the blend.
Morpheus Premium Brandy, named after the winged Greek God of Dreams, was introduced in 2009 as a pilot to the company’s premiumization drive. A market leader in the category with over 65% of Market Share, Radico subsequently launched a notch-up brand extension, Morpheus Blue XO Premium Brandy to expand the brand to the upper segment. Morpheus Blue was launched in 2013 as a higher variant, following the overwhelming success of Morpheus, the only premium Brandy available across India.
A 360-degree campaign has also been rolled out to strengthen the launch of the Celebration Pack with Nidhhi Agerwal – Superstar of South India Cinema who is also the official Brand Influencer for Morpheus XO Brandy and Morpheus Blue XO Premium Brandy for all its marketing initiatives. A host of offline and online initiatives are underway to amplify the launch of this special edition pack.
Commenting on the launch, Amar Sinha, Chief Operating Officer, Radico Khaitan Limited said, “Morpheus embodies the spirit of celebration. As you celebrate this winter holiday season with your loved ones, let us give you another reason to look forward to 2022 in style with this Celebratory Pack.”
He further added “Morpheus is a hallmark brand for us, and the product's luxurious character allows a more heightened experience to the consumers. Morpheus Celebration Pack is one among the skew of innovative initiatives that are going to take the brand to another level in the years to come. It is a new year gift from us to our loyal consumer base and I am confident that this visual delight would leave a lasting impression on them.”
The pack will be available at the retail until March 2022.
About Radico Khaitan Ltd:
Radico Khaitan Limited (RKL) is one of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India. Earlier known as Rampur Distillery, RKL commenced its operations in 1943, and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers.The company launched its first brand 8 PM whisky in 1998 and over the years, has created five millionaire brands and over fifteen organically grown brands. Radico Khaitan Limited is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. It has been successfully building its brand equity in international markets and currently exports its products to over 85 countries.
For further information please contact:
Radico Khaitan Limited
Megha Chhabra
9990997421, Meghac@radico.co.in
Concept Public Relations India Limited
Priyadarshini Bhan
9609171149, priyadarshini@conceptpr.in
Annual Mondi consumer trend research shows year-on-year growth in online shopping by consumers in Germany and Poland
Silver Surfers (age 55+) are a growing eCommerce consumer segment: nine out of ten shopped online in 2021; 49% bought more online than last year and 5% shopped online for the first time
Demand for sustainable packaging highlighted, with more than three quarters of online shoppers preferring eCommerce packaging that is reusable for returns or easily recyclable
Positive ‘unboxing’ experience inspires repeat purchases
The latest market research on eCommerce shopping and packaging trends in Germany and Poland, commissioned by Mondi, a global leader in packaging and paper, shows that consumers of all ages continue to buy online and are in favour of eCommerce packaging that is ‘green’.
Online interviews with 3,085 consumers in Germany and Poland conducted on behalf of Mondi during the fourth quarter of 2021* showed that an impressive 90% of the surveyed population shopped online in 2021. The data was gathered during the annual peak season for online shopping, between Black Friday and New Year’s, a period in which holiday presents were often bought online due to – once again – the pandemic. In addition to regular online shoppers of all age groups, a rise in the senior generation of shoppers who have entered the digital malls is visible and they seem to enjoy the online experience.
Silver Surfers are here to stay
‘Silver Surfers’ are, and will continue to be, important contributors to eCommerce growth. In 2021 the growing demographic of consumers aged 55+ in Germany and Poland have been buying even more online than they did in 2020. Safety and health reasons during the pandemic motivated 41% of this group to shop online in 2021, but Silver Surfers also say they shop online for convenience (39%), the chance to buy things not available locally (45%), and to get a better overview of brands and offers (52%).
Sustainability expectations driving purchasing behaviour
As shopping online becomes routine, more people of all ages in Germany and Poland prefer packaging that is practical and sustainable. A strong majority of respondents want packaging to be reusable for returns (79%), easily foldable (69%) and recyclable (82%).
Environmentally responsible packaging can be a driver of sales, according to the research. Almost half of surveyed consumers (48%) would be willing to pay up to three Euros extra to receive their online purchases in environmentally friendly packaging.
Unboxing becoming brand loyalty influencer
‘Unboxing’ is the latest example of packaging’s importance to brand loyalty and sales. Awareness of this trend has been increasing over the past three years, and today close to half (44%) of surveyed online consumers have experienced the joy of unboxing, which is particularly valued by people in Poland (50%). More than half (58%) of consumers in Poland say that a nice unboxing experience would convince them to order again from the same online store.
About Mondi Group
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer-centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2020, Mondi had revenues of €6.66 billion and underlying EBITDA of €1.35 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
About Mondi Group eCommerce
Mondi Group offers a full portfolio of eCommerce packaging solutions and products that are fit for purpose, innovative and sustainable by design. We are setting new standards in the industry with our expertise in sustainable materials and product design. Driven by an agile and customer-centric mindset, our extensive network of in-house designers and engineers develop award-winning eCommerce solutions together with our partners. Our focus is on decreasing total packaging costs, reducing waste, and meeting end-consumer needs through a combination of our sustainability expertise and full portfolio of multi-material solutions, including kraft and functional barrier paper, paper bags and corrugated solutions.
Rise Above
Like most Apple announcements, there was mention of a faster chip, a more detailed camera, and a tougher screen.
A safe and efficient packaging line should be the top priority of any manufacturing company as this directly contributes to the productivity and output of the company.
Packaging lines have been used by companies for decades. There have always been improvements made as technology improves and new ideas for their efficacy are implemented. One of the measures put in place by some companies was to install epoxy flooring to their packaging line area that can be installed by Epic Epoxy Floors and other similar companies.
The epoxy flooring is very durable and can withstand heavy-duty operations, and they are easier to maintain. Cleaning a packaging line can be challenging, especially when the line is spacious or when the machinery is in the way. Companies might have to consider hiring a cleaning specialist like Pur Cleaning or other cleaning services to assist them with this enormous task.
Using sustainable packaging could be another option to consider, especially for the safety of mother nature. Many companies have already shifted from traditional packaging to a more sustainable option.
Here are some more tips on how you can improve the safety and efficiency of your packaging line:
For any packaging line to be optimized, you need to understand each component therein. From start to finish, all parts of the line should work well together and flow into each other effortlessly for the workload to be efficiently and safely managed.
The best way to optimize the layout would be to involve the operators and other packaging line workers by getting their input. They are working on the line day in and day out and would contribute valuable information on how the area could be safer and more efficient.
Ensuring that all staff on the packaging line is trained properly may better their performance, keep them safe from work-related injuries, and make the entire process more efficient.
Operating machinery should only be done by trained personnel. Manufacturers of the machinery often offer training programs to assist the buyers in training their staff. Enrolling your staff in the training program or doing internal staff training will promote the safety and efficacy of the packaging line.
Every staff member should be fully equipped with the correct safety gear when entering the packaging line. Personal safety is a must for any company, especially when working around heavy machinery and moving equipment.
Having a dedicated safety procedure in place may also minimize the chances of accidents and injuries. When your staff is aware of the safety hazards they may encounter, it may assist them to be more cautious while performing their daily duties. When accidents and other safety issues are avoided, this may increase efficiency due to less downtime on the packaging line.
Making sure that all your equipment and machinery is in working condition could contribute to the safety and efficiency of the packaging line.
A regular testing and maintenance plan should be in place for all equipment and machinery. It will help to ensure that they are safe to operate by the staff and that there is no downtime due to needed repair.
If there are any issues with machinery or equipment, they should be addressed immediately.
A neat and clean environment is not only good for the staff morale and health, but it may prevent injury as well.
If staff need to maneuver around clutter and dirt, they might incur serious injuries. Staff should be involved in keeping their immediate work areas clean and tidy to make the work environment safe for all.
If needed, you can hire a professional cleaning company for a more thorough clean. They will ensure that the areas are safe by decluttering built-up refuse or excess materials that are no longer in use. Discarding refuse and other materials no longer in use should be done safely to ensure that the environment is not harmed. It is something the professionals could assist with as well.
Wrapping It Up
There are many ways to enhance the safety and efficiency of your packaging line. Staff should be well-trained and involved in the process of making their daily activities safe for them to work more efficiently.
Maintenance of machinery and equipment should be a priority not only for safety reasons but also to ensure that no valuable work hours are wasted due to downtime.
So, get your ducks in a row and your products in the line!
When it comes to any business that offers products and goods, proper packaging and labeling are essential. Your goal is to make good first impressions with the way you are presenting your products. Whether or not you think about it, the way a product is packaged and labeled can significantly impact its overall appeal, especially to your consumers. Chances are, you’ll attract more customers if your products look good and promising.
Well-designed packaging and labels can serve as an effective promotional tool for your business. Well-packaged goods are more likely to sell than those that are not. Product packaging alone accounts for one-third of all purchase choices made by the typical customer. Customers often view the product quality to be closely tied to its presentation, and in this case, is its label and packaging.
With that said, here are some tips on how you can improve your packaging and labeling process.
When it comes to communicating your business’ vision properly, it is best that you get the services of a professional designer. Working with designers can help amplify your product’s appeal and value, which may then entice potential consumers to make a purchase.
Aside from the design, effective product packaging and label must also be able to provide the right information to your consumers. Information such as ingredients, expiration date, how to properly use the product, and your business's social media links and websites are just some of the information you should consider placing on your labels.
If you want more people to buy your products, aside from making sure that your packaging and labels give them all the information they need, make sure the actual printouts reflect your design intent and vision for your labels too.
That said, you need reliable printers that are capable of producing cost-effective, high-quality small run color printing in the shortest time feasible. However, determining which technique is appropriate for your task isn’t easy. So, before you pick how to print your design, there are a few factors to consider.
Digital printing is very easy to set up. As a result, you can drastically speed up the time it takes to make your product labels. There are no plates to make and it doesn't take long for the print to register, so there’s less waste.
Gradients and complex prints frequently demand extremely small dots, but the difference in print quality is generally not visible. One of the amazing things about digital is the lack of ‘dot gain’. So, if you print a small dot, it stays tiny. The ultimate effect is a crisp, clear picture.
Labels are usually printed digitally in four colors, excluding metallic inks. While printing on metalized materials may provide a foil effect, matching a metallic ink carton or creating a foil may involve an expensive additional digital procedure. A few digital printers can do this. Flexographic printing is perfect for true foil stamping and metallic ink printing.
Flexographic printing also makes use of inks that dry faster. So, when you have your colors and design elements down, you can print more labels at a lower price and in less time.
A company's brand must be reflected in everything it does, including its packaging and labeling strategies. For instance, if you are running an eco-friendly business but you’re not exactly observing sustainable measures and practices, this might put your company in a negative light. Chances are, you might lose your credibility in the industry, as well as your customer’s trust.
Additionally, if you’re handling food products, your packaging must ensure the safety of the goods inside. It shouldn't compromise the condition and quality of the food, especially during transport or delivery.
Moreover, selecting appropriate packaging materials requires a thorough knowledge of the product's lifecycle- from manufacturing to the retail shelf to the consumer's house. The distance shipments must travel, the mode of delivery, and the storage conditions should all be considered in choosing the packing material to ensure items arrive unharmed and fresh in consumers' homes.
Take Away
Packaging and labeling are considered critical factors in establishing your company’s brand. They can significantly boost your products’ image and the market’s perception of them. Planning your process smartly can result in beneficial results in the long run.
That said, it is important that you know how to use these elements to your advantage. Keeping these tips in mind can be a good start in improving your business’ packaging and labeling process.
Camden, NJ company sponsors two local families in need, fulfills holiday wish lists for 10 individuals.
Camden, NJ – Rondo-Pak, LLC/Contemporary Graphic Solutions, a leading provider of printed components and quality folding cartons for the pharmaceutical, medical device and consumer industries, is proud to have participated again in the Salvation Army’s Annual Adopt-A-Family Program this year at the Kroc Center in Camden, NJ. The program connects impoverished families with individual or group sponsors to provide their tangible needs during the holidays.
Each year, in addition to providing printed materials to the Kroc Center, Rondo-Pak/CGS participates in several of the center’s programs to benefit the community. This holiday season, the company had the honor of “adopting” two local families and all employees rallied together to fulfill their Christmas wish lists with items such as clothes, toiletries, food, toys and crafts. Each family – with four and six individuals, respectively – received all items on their wish lists and more due to the generous contributions of company employees.
The holiday gifts were delivered to the Kroc Center by several members of the Rondo-Pak/CGS team including CEO, Tim Moreton.
“Each year, we look forward to uniting our team in this worthwhile cause, which aims to bring joy back to the holiday season for families in need,” said Moreton. “This year, there were 77 total families adopted, which included 233 adults and children. We are delighted to have played a role in assisting the Salvation Army to serve such a large number of deserving families in our wonderful community.”
As a HUBZone company, Rondo-Pak/CGS has become an integral part of the Camden, New Jersey community. Over 50 percent of the company employees are residents of the community. This is one of the fundamental objectives of the HUBZone program – to promote job growth, capital investment and economic development in historically underutilized business zones or economically distressed communities. In addition to employing many Camden residents, Rondo-Pak/CGS actively contributes to worthy causes within the community, like the Salvation Army and the Kroc Center.
About Rondo-Pak
Rondo-Pak/Contemporary Graphic Solutions is a global print and packaging specialist whose unique blend of capabilities and forward thinking yields present-day solutions for tomorrow’s challenges. Strategically aligned with Körber Pharma to link packaging equipment, materials, and software, Rondo-Pak provides a comprehensive assortment of marketing and packaging solutions to address challenges facing the pharmaceutical industry, including global brand management, packaging efficiency, and supply chain optimization.
In combination with a wide range of printed materials such as cartons, inserts, leaflets, medication guides and regulated marketing materials, Rondo-Pak’s packaging innovations address precise requirements for compliance, child resistance, anti-counterfeiting, e-pedigree and more. For more information, visit www.rondopak.com.
WWP Beauty’s e-catalog displays the company’s comprehensive array of stock packaging solutions with a new and fresh approach.
Los Angeles, CA – WWP Beauty, a world-class full-service supplier to the global beauty industry, is announcing the launch of its new online stock catalog. This easy-to-navigate, e-catalog features a fresh and relevant design with color-coded categories in alignment with the company’s brand image. Customers can easily navigate through the beauty industry’s major segments: Skincare, Color Cosmetics and Hair & Body Care. Fast Track Packaging and Sustainable Solutions were also added to the search menu so that customers can quickly identify their packaging needs. Each segment features a comprehensive selection of innovative solutions categorized by packaging type including: Airless Systems, Compacts, Droppers, Eyeliner, Jars & Pots, Lip Gloss, Lipstick, Mascara & Brow, Pens & Rollerballs, Pumps & Bottles, Sticks & Crayons, and Tubes.
“We designed this new e-catalog with our customers top of mind, creating a user-friendly navigation experience and a clean and fresh look and feel that would allow customers to find what they are looking for, both quickly and easily. WWP Beauty will be expanding the e-catalog in early 2022 with Accessories, Turnkey Collections, and Formulations to showcase our full-service capabilities and further solidify our mission of being, the source for everything beauty,” said Musa Dias, WWP Beauty, CMO.
WWP Beauty strives to create a more clean, inclusive and sustainable future. The company will continue to add sustainable stock packaging solutions that feature eco-friendly materials and innovative design to continue adding value to the company’s customer base.
The new catalog can be viewed on the WWP Beauty website by visiting: https://catalog.wwpbeauty.com/.
About WWP Beauty
WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that span across North America, EMEA and APAC, WWP Beauty offers their customers global support at the local level. To learn more, visit our website at www.wwpbeauty.com.
Bondi Sands self-tan and suncare products are globally known by consumers and beauty experts for their high quality,
WWP Beauty’s e-catalog displays the company’s comprehensive array of stock packaging solutions with a new and fresh approach.
Los Angeles, CA – WWP Beauty, a world-class full-service supplier to the global beauty industry, is announcing the launch of its new online stock catalog. This easy-to-navigate, e-catalog features a fresh and relevant design with color-coded categories in alignment with the company’s brand image. Customers can easily navigate through the beauty industry’s major segments: Skincare, Color Cosmetics and Hair & Body Care. Fast Track Packaging and Sustainable Solutions were also added to the search menu so that customers can quickly identify their packaging needs. Each segment features a comprehensive selection of innovative solutions categorized by packaging type including: Airless Systems, Compacts, Droppers, Eyeliner, Jars & Pots, Lip Gloss, Lipstick, Mascara & Brow, Pens & Rollerballs, Pumps & Bottles, Sticks & Crayons, and Tubes.
“We designed this new e-catalog with our customers top of mind, creating a user-friendly navigation experience and a clean and fresh look and feel that would allow customers to find what they are looking for, both quickly and easily. WWP Beauty will be expanding the e-catalog in early 2022 with Accessories, Turnkey Collections, and Formulations to showcase our full-service capabilities and further solidify our mission of being, the source for everything beauty,” said Musa Dias, WWP Beauty, CMO.
WWP Beauty strives to create a more clean, inclusive and sustainable future. The company will continue to add sustainable stock packaging solutions that feature eco-friendly materials and innovative design to continue adding value to the company’s customer base.
The new catalog can be viewed on the WWP Beauty website by visiting: https://catalog.wwpbeauty.com/.
About WWP Beauty
WWP Beauty is committed to developing future-focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company’s full-service offering of formula, packaging and accessories, paired with their in-house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that span across North America, EMEA and APAC, WWP Beauty offers their customers global support at the local level. To learn more, visit our website at www.wwpbeauty.com.
Ardagh Glass Packaging in Nienburg produces 150 different glass bottles and jars for the food and the beverage industry. One bottle in particular - the extraordinary blue Hitchcock Juice Collection glass bottle – has received the highly prized “Product Innovation in Glass” award, presented at the November Aktionsforum Glasverpackung, an initiative of the Federal Association of the German Glass Industry (BV Glas).
Glass bottle impresses with its design and functionality
Imperial Orange, Golden Grapefruit, Royal Pineapple, Ultimate Mango and Deepdark Cranberry are Hitchcock’s range of not-from-concentrate and premium nectars. The new elegant, blue glass bottle gives the Juice Collection a bold and premium look.
Andreas Falk, Nienburg Plant Manager, says: “Our aim, when designing the Hitchcock glass bottle, was to reflect the premium quality of the juices for the Juice Collection. This award encourages us to continue to innovate and to develop new juice packaging design concepts in the future”.
The Ardagh facility at Nienburg is one of the few glass producers that manufactures dark royal blue glass. The blue bottles are not only beautiful, but also protect the juices inside from light. The bottle’s combination of design and functionality impressed the expert judges of the Aktionsforum Glasverpackung.
Judges commented: “The Hitchcock Juice Collection exudes high quality through both the content and the packaging quality. Hitchcock have continued to use the iconic and distinctive bottle shape in the new collection, developing the design with a larger bottle in blue glass. The simple label design with the fruit symbol completes the well-thought-out product innovation.”
“We are delighted that our new glass bottle design has been recognised by this prestigious award”, says Kim Katharina Reiners, Brand Manager at Hitchcock.
The "Product Innovation in Glass" award
Glass is a sustainable packaging material which can be infinitely recycled without any loss of quality. The annual “Product Innovation in Glass” award rewards the communication of this and other special features of glass within packaging design. 2021 is the eighth year the award has been presented.
CHANGE ISN’T ALWAYS BETTER: REDESIGN FAILS
A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with.
Sometimes, changes made to the packaging don’t always work in favor of the brand; consumers either no longer associate the brand identity with changed looks or there are flaws in the design itself.
In this blog, we will list out a few instances of packaging redesign that did not hit the mark
1. Lipton’s Tea Bag Box
Despite it’s visual appeal, Lipton’s redesign for its 100 teabag box did not make the cut for its customers. The elimination of individual paper wrappers and replacement with foil sleeves to packages 25 bags together affected the potency of the remaining unused bags once the sleeve was unsealed.
2. Benadryl
Johnson & Johnson’s Benadryl packaging was not informative enough as many costumers reported ingesting the topical product. The packaging design of the two distinct products; the oral medicine and the topical gel, was too similar for buyers to differentiate between without careful analysis. The bottles of the two products also had the same shape with a tapered top and a flip top cap. Unclear directions added to the problem.
J&J eventually changed the gel packaging to a tube format which also clearly states in bold letters that it is “for skin use only”
3. Tropicana
Tropicana’s famous redesign was so widely rejected that PepsiCo had to switch the packaging back to its original look. One of the major reasons why the new design didn’t work was the complete change in look, including the logo design. No identifiers from its previous fame were left to associate with the brand. The loss of the prominent image of an orange with a straw also made it difficult for costumers to spot a Tropicana tetrapak on the shelf.
SÜDPACK is one of the first film producers to have successfully completed the initial audit for ISCC PLUS certification (International Sustainability and Carbon Certification). All its German sites were certified in October and November 2021 and will gradually be followed by other locations. SÜDPACK has therefore established an important basis for the further development of its processes and products that will continue to drive the transformation from a linear to a circular economy.
ISCC EU is one of the leading standards for sustainable biofuels. ISCC PLUS has now expanded this globally recognized management system for mass balance certification to other key areas of the circular economy. The aim is to ensure the traceability of raw materials along the entire value chain in the food, animal feed and chemical sectors. ISCC PLUS is significantly more stringent than ISO certification, because every individual production site must be specifically certified.
At SÜDPACK, one of the uses for this certification is to provide evidence of its use of chemically recycled material. Because besides its own compounding and regranulation, the leading film producer also increasingly makes use of chemical recycling as a supplementary market alternative, as part of its sustainability offensive. The aim of this ambitious strategy is to further increase the proportion of recycled material in film production and convert hitherto non-recyclable industrial plastic waste into valuable resources.
By the end of November 2021, all of our German sites had been successfully certified, starting with the SÜDPACK Verpackungen sites in Ochsenhausen and Erolzheim and continuing with Ecoform Multifol in Erlenmoos and Schwendi, which has been certified as both a waste collection point and a production facility. The regranulate that is produced there, which is reused in extrusion, can therefore be designated as ISCC PLUS-certified material – just like any mechanical and chemical recyclates that SÜDPACK purchases from an ISCC PLUS-certified business.
Certification makes it possible to communicate transparent and verified information to stakeholders – while confirming that the ISCC sustainability requirements have been met and that the traceability of the entire supply chain is ensured. Its credibility is additionally substantiated by third-party certification.
“ISCC PLUS certification is extremely laborious and expensive, but is an important step in terms of preserving resources and the environment and therefore sustainability as a whole,” says Erik Bouts, CEO of SÜDPACK. As a manufacturer of products that were previously predominantly based on fossil-based raw materials, SÜDPACK feels particularly obliged to both support and intensively press ahead with this development.
About SÜDPACK
SÜDPACK is a leading manufacturer of high-tech films and packaging materials for the food, non-food, and medical product industries. Our solutions ensure maximum product protection as well as additional pioneering features with minimum material input.
The family business, which was founded by Alfred Remmele in 1964, is headquartered in Ochsenhausen. Production sites in Germany, France, Poland, Switzerland, the Netherlands and the USA are equipped with the latest plant technology and manufacture to the highest standards, including the capacity to operate under clean room conditions. The worldwide sales and service network ensures a high degree of proximity to the customer and comprehensive application technology support in more than 70 countries.
With its state-of-the-art Development and Application Center at its headquarters in Ochsenhausen, the innovation-oriented company offers its customers an optimal platform for carrying out application tests and for developing individual and tailor-made solutions.
SÜDPACK is committed to sustainable development and fulfils its responsibility as an employer and towards society, the environment, and its customers by developing packaging solutions that are unparalleled in their efficiency and sustainability.
Dr.
Mondi, global leader in packaging and paper, is proud of the successful partnerships it has established for marketing its PERGRAPHICA® brand. PERGRAPHICA® is Mondi’s premium paper range for the creative design, publishing and luxury packaging markets.
Mondi’s Catching Feels campaign, developed in a unique digital to analogue partnership with Adobe Stock, has garnered no less than 14 B2B marketing awards. Among these are:
Collaboration with Adobe Stock and artist Rachael Presky in support of the creative industry
Celebrating the success of Catching Feels, Mondi hosted a session at Adobe Max 2021 in late October, Adobe’s virtual conference connecting creatives from around the world. The session entitled ‘Catching Feels: A Sensory Journey from Screen to Print’ gave creatives an exclusive look behind the scenes of Mondi’s successful, multi-award-winning integrated marketing campaign.
Additionally, Mondi is collaborating with Rachael Presky, UK-based illustrator and contributor to the Adobe Stock Premium Collection, a premium stock image library enhancing creative projects and empowering creatives. Experts from Mondi have been joining forces with Rachael Presky to offer educational and inspirational webinars on the creative journey from the screen to the printed page. Rachael is one of six artists chosen to contribute to the Catching Feels campaign for their ability to bring feelings to life in their creative work.
Mondi’s strong distribution network offering PERGRAPHICA® to creative design, publishing and luxury packaging markets across Europe
Mondi has deepened its collaborations with distribution partners to enhance availability of PERGRAPHICA®papers across Europe. The new Dark & Deep Colours and Infinite Black products in particular have received very positive feedback and won over new customers, marking Mondi’s successful entry into the luxury packaging market. In addition to the PERGRAPHICA® white design shades, Europapier has been offering the PERGRAPHICA® Dark & Deep Colours range in Austria, Eastern Europe and the Ukraine since late 2020. Distribution partners for Germany are IGEPA and Antalis. In the UK, France and Switzerland, Antalis offers the full white range including SRA3 and Indigo.
We have a long-standing partnership with Mondi. The new PERGRAPHICA® Colours for creative design and luxury packaging are a fantastic addition to our portfolio for German customers. We value our collaboration with Mondi, in particular the training and support their packaging team provides for our staff here at IGEPA”, says Sabine Reister, Product Manager Paper & Print at the IGEPA Group.
Since April 2021, Mondi’s entire PERGRAPHICA® range has been CO2-neutral thanks to an internationally recognised carbon offset project run by ClimatePartner. All PERGRAPHICA® shades, surfaces and grammages are made in Austria and meet strict global sustainability standards according to FSCTM as well as the EU Ecolabel.
About Mondi Uncoated Fine Paper
Uncoated Fine Paper is a business unit of Mondi Group. In six operating sites in Austria, Slovakia, Russia, and South Africa, Mondi Uncoated Fine Paper produces pulp and environmentally sound office and professional printing papers tailored to the latest professional digital and offset print technologies. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC™ or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, PERGRAPHICA®, NAUTILUS®, NEUJET®, IQ, MAESTRO®, BIO TOP 3®, DNS®, Snegurochka or ROTATRIM are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication. Converters appreciate the excellent printability and smooth handling of Mondi’s professional printing papers
- Berlin Packaging, the world's largest Hybrid Packaging Supplier®, announced today the acquisition of Gerfran SAS, a family-owned supplier of glass packaging specializing in the wine and beverage end markets.
Founded in 1984 and acquired by Lionel Fruh in 2008, Gerfran is a unique player in the Aquitaine region of France. Headquartered in La Réole, the company specializes in the sale of wine bottles with an emphasis on Bordeaux bottles and serves wine producers of all sizes, from small vineyards to large estates. In addition to wine bottles, the company also sells bottles and jars for beer, spirits, fruit juices, and food.
With warehouses across the southwest of France, Gerfran has strong relationships with its customers, who benefit from the company's value-added services and turnkey solutions.
"Gerfran is the perfect partner for Berlin Packaging as we expand our operations to the southwest of France and continue to increase our wine packaging business," said Paolo Recrosio, CEO of Berlin Packaging EMEA.
"We are delighted to be part of the Berlin Packaging family. Indeed, by combining our expertise, I am confident that we can achieve great things for our customers and supplier partners," said Lionel Fruh, President of Gerfran.
"Targeted acquisitions such as Gerfran are a key component of our European growth strategy. This addition strengthens our position in the wine packaging market in France and across Europe," said Bill Hayes, Global CEO and President of Berlin Packaging.
Following completion of all pending transactions, Gerfran will be the 18th acquisition by Berlin Packaging in EMEA (Europe, Middle East, and Africa) since 2016 and the 8th acquisition in EMEA in 2021.
All employees and locations for this acquisition will be retained.
About Berlin Packaging
Berlin Packaging is the world's largest Hybrid Packaging Supplier® of glass, plastic, and metal containers and closures. The company supplies billions of items annually along with package design, financing, consulting, warehousing, and logistics services for customers across all industries. Berlin Packaging brings together the best of manufacturing, distribution, and incomeadding service providers. Its mission is to increase the net income of its customers through packaging products and services.
BOTTA Packaging, Italy, is launching a free and simple online LCA tool to encourage more companies to use Life Cycle Assessments (LCA) as part of their wider sustainability programmes. Their new, free, simplified LCA calculator will make finding the environmental impact of packaging easier than ever.
LCA’s are complex, costly and time prohibitive to undertake. BOTTA wants to empower real sustainable business change by enabling SMEs to use their simplified LCA calculator for free. The tool will help them find the top-level environmental value of packaging as a first step before deciding to conduct a full comprehensive study themselves. Sustainability is a path and allowing more businesses to enter this path using a simplified and accessible LCA calculator tool can be a way of enabling more thorough change in the future.
In its drive to encourage change, BOTTA Packaging realised that packaging is often the first thing a customer sees of a company’s products. So, in the modern world where businesses are increasingly environmentally savvy, it makes sense that the packaging impact should be carefully considered.
“We are really proud to be launching a tool with the potential to make an impact. As far as we know this is the first tool of its kind to be launched for free in Italy, possibly the first of its kind to be used for calculating packaging impacts in this way. As a company, we don’t only sell sustainable packaging with the aim of helping our customers reduce their own footprint, but want to help inspire and enable others to get involved and make changes that will benefit the planet.” Lara Botta, VP BOTTA Packaging, Italy
By investing in this tool, BOTTA is hoping that they can improve the culture, knowledge, and accessibility of sustainability and LCA’s as a tool for making sustainable business decisions.
LCAs are a thorough method of analysing a products’ different environmental impacts throughout its lifecycle, from raw material extraction, through to production and distribution, right through to use and disposal. Whilst really valuable, it can take months to assess a product, which is where BOTTA has tried to simplify the work in order to get an idea of the impact different materials in packaging have, prior to making packaging choices.
See the tool for yourself at: https://www.botta.it/en/lca-calculator/ Or, find out more about our sustainability services by contacting ecopackaging@botta.it
ABOUT BOTTA PACKAGING BOTTA Packaging is an Italian family company that has been in the corrugated cardboard packaging business for over 70 years. The company has a leading and competitive expertise in Eco-friendly packaging. BOTTA Packaging is committed to offer paper-based packaging alternatives to its customers, in the mission to help them attain their sustainability goals. BOTTA Packaging collaborates and cooperates with Universities, Companies, and Start-Ups to address innovation in the packaging industry, believing firmly in an Open Innovation approach. Its strategy is focused on challenging and pursuing the most avant-garde packaging innovations that can be boosted and enhanced to respond to the packaging sector’s needs, their central focus.
For further information, please visit our website https://www.botta.it/en/
The Thai Prime Minister has presented Siegwerk with the "Industry Award" in the circular economy category. He thus honored the company's successful work and commitment in this area.
Siegburg, Germany, and Samut Sakhon, Thailand 16 December 2021. – Siegwerk, one of the leading global providers of printing inks and coatings for packaging applications and labels has won the Thailand Prime Minister Industry Award in the Circular Economy category. The prize was presented by the Prime Minister on 13 December 2021.
The Industry Awards are presented every year but the Circular Economy category is a new category which focuses on cost-effective use of resources, taking into account the use of sustainable materials as much as possible, aiming to reduce pollution and environmental impacts sustainably by developing a stable economy along with preserving the environment and natural resources of the country.
Siegwerk Thailand applied for the award in February 2021, and had to undergo a rigorous three stage vetting process including a site audit in order to qualify for the award. In the application, Siegwerk Thailand highlighted innovations to facilitate recyclability in packaging, awareness-raising for paperization solutions, deinking/delamination technologies, collaboration with value chain partners for circularity solution and commitment to product safety among other achievements.
“This award builds the pride of the company and all employees as part of its success, and drives our company to continue to develop. We will also be an agent to raise awareness for partners as well as society, to focus on the circular economy in a sustainable way,” said Tussanee Leevongwat, Entity Manager, Thailand and Head of Human Resource for Siegwerk South East Asia.
The award serves as affirmation that Siegwerk is on the right track in it’s ambitions to become a leading enabler for circular packaging solutions.
About Siegwerk
Siegwerk, a sixth-generation family-owned company, is one of the leading international manufacturers of printing inks and individual solutions for packaging, labels, and catalogs. With more than 180 years of experience, the company has solid expertise in and knowledge of many printing procedures. A global manufacturing and service network ensures customers consistently high-quality products and services. In keeping with the company’s philosophy “Ink, Heart & Soul,” Siegwerk seeks long-term cooperation with its business partners. Siegwerk employs some 5,000 people worldwide in more than 30 country organizations and is headquartered in Siegburg near Cologne. Further information on Siegwerk can be found at www.siegwerk.com
