Company Name: AptarSport nutritional powder packages, which can weigh upwards of 5 pounds, are often arriving to the consumer with the seal broken. Due to the increased number of touchpoints in this distribution channel, standard paper-backed liners struggle to maintain a seal, as the heavy powder shifts around during shipment.When a package arrives with a broken liner, it leaves the customer questioning the integrity of the package, the quality of the product, and increases the likelihood of the brand receiving a negative online review. These reviews can be detrimental to future growth, as according to Forbes, “Online reviews have been shown to impact 67.7% of purchasing decisions.”Aptar leverages BAP (bonded-aluminum to plastic) technology to combat this e-commerce packaging frustration. BAP creates a permanent seal between the closure and container, making it ideal for the rigors of e-commerce distribution. In particular, the prototype Olympian 120mm closure is a great solution for sports nutritional powder packages, with its easy-to-open pull-tab, convenient flip top design, and hygienic scoop holder.Website: https://news.aptar.com/solutions/solving-the-e-commerce-problem-for-spo…...
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Christopher Dale
