In an effort to bring sustainable solutions to its products, Bengaluru-based iD Fresh Food has launched its Smart Sip Tender Coconut and Grated Coconut in rather innovative and eco-friendly packaging – a coconut shell.

PC Musthafa, CEO and co-founder of iD Fresh Food said, “Our 2020 vision is to go green. As a consumer-centric company committed to preserving the tradition of Indian cooking with healthy and fresh ingredients, we are constantly looking for ways to reduce the use of plastic in our product packaging.”

According to a press note shared with WhatPackaging?, with its Grated Coconut offering, iD Fresh offers a healthier alternative to chemically preserved frozen or desiccated coconut currently available in the market.

“With the Smart Sip Tender Coconut and Grated Coconut, we have taken baby steps towards a gradual reduction of our plastic waste. Last year, when we launched iD Fresh Organic, we committed our consumers to try our best to find more environment-friendly and sustainable solutions. I truly hope that we can find better solutions for everyday plastic use so that we can leave behind a better world for future generations,” Musthafa added.

With this new offering, by 2022, iD Fresh aims to capture 60-70% of the Rs 4,000-crore organized coconut market, growing at a compound annual growth rate (CAGR) of 10%.

Smart Sip Tender Coconut

The product comes in plastic-free packaging - the natural coconut shell, with the outer husk removed to reduce the product's weight. The packaging includes a paper straw and plastic-free sticker to be peeled by the consumer before drinking. To scrape out the pulp, there’s a more prominent circular groove that can be cut open with ease. iD’s Smart Sip tender coconut is available in three sizes – small, medium, and large, priced at Rs 39, Rs 49, and Rs 55 respectively.

Over the next three months, both products will be available at retail outlets and iD Kiosks where consumers can experience and taste the products before making the purchase.

In the next phase of the latch, iD will be empowering the street hawkers selling tender coconut by helping them set up a hygienic cart with a cooler, giving fair price margins and even collecting the waste from them at the end of the day.

iD Fresh Grated Coconut in a Coconut

The freshly grated coconut comes in plastic-free packaging - in its natural coconut shell.
The product is a healthier alternative to chemically preserved frozen or desiccated coconut available in the market.
The packaging with the use of the natural coconut shell increases shelf life and maintains its freshness, naflavorlavour, and aroma.
The product offers consumers an opportunity to break free from the physical struggles of grating coconut for daily use.
iD Fresh Grated Coconut in a Coconut is priced at Rs 60.

HOW TO ENJOY

For water, peel the sticker and pierce it with a straw.

For pulp, use a thumb or spoon on the groove.

Consume immediately and grow a plant in the empty shell.

GRATED COCONUT IN A COCONUT

SERVED TO YOU IN NATURE'S BEST PACKAGING - NATURE

Fresh, moist & juicy grated coconut now packed the way nature intended it to be - in the coconut itself. The coconut shell keeps the grated coconut tender & fresh like never before. Now, your traditional recipes don't need a compromise when you have the real thing packed the real way! Zero chemicals, zero preservatives.