Product lines now feature a recyclable eco refill that can be placed inside the original product jar, to be replaced time and time again.
Germaine de Capuccini said the new Eco-Refill container packaging will result in:
– 95% less virgin plastic material
– 94% less CO2 emissions
– 50% less virgin cardboard
– 90% less waste
– 97% lower electricity consumption
– 100% less ink
Robert Stout, Germaine de Capuccini, Country Manager UK, said: “This exciting new redesign of our packaging, effectively addresses our reuse and recycle policy and established and ongoing sustainability initiatives.”
The brand has also implemented many additional positive environmental practices across the company over the past two years[; for some formats, up to 80% weight-reduction has been achieved.
Robert Stout, Germaine de Capuccini, Country Manager UK, said: “This exciting new redesign of our packaging, effectively addresses our reuse and recycle policy and established and ongoing sustainability initiatives.”
