Hostess’ updated logo keeps its trademark red heart but brings a “more playful” font style, brighter color palette and new cloud-shaped border “celebrating the light and airy quality of every Hostess snack,” according to Orrville-based J.M. Smucker, which closed the $5.6 billion Hostess Brands Inc. acquisition just over a year ago.
“The new packaging will begin to roll out in January and will be reflected nationally across the entire portfolio, all packaging formats and in all distributions upon completion,” said Aundrea Graver, director of marketing at J.M. Smucker.