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In a significant stride towards sustainable packaging, KIND Snacks has launched a pilot program introducing fully recyclable paper wrappers for its popular Dark Chocolate Nuts & Sea Salt bars. This initiative, running from May 1 through October 1, 2025, is available exclusively at select Whole Foods Market stores across Connecticut, New Jersey, New York, Texas, southern California, Louisiana, Arizona, and Nevada .

The new wrappers are crafted from pulpable paper and have received pre-qualification from the How2Recycle program, ensuring they are suitable for curbside recycling. Developed in collaboration with packaging partner Printpack, these wrappers aim to replace traditional plastic packaging, aligning with KIND's commitment to designing all packaging for recyclability by 2030 .