despite business increasingly moving online, businesses and consumers alike still depend on paper, especially in various packaging and shipping markets. the bad news for businesses, however, is that the prices of paper and packaging products are on an upward trend as input costs rise for upstream suppliers and consumer shopping trends drive demand for shipping materials and services.specific input costs on the rise include wood pulp and paper. in fact, 2011 marked global wood pulp price&rsquos highest point in more than thirty years.