OUTSTANDING DESIGN: With 40 years’ experience in creating sustainable household products, Ecover differentiates from its competitors through its consistent sustainable messaging combined with outstanding design. The custom-made flip-top PCR closure on Ecover Washing Up Liquid allows consumers to stand the bottle upside down towards the end of product life to ensure they get every drop out of the bottle. The bottle is made from 100% PCR resin and is 100% recyclable. Its new retro design harks back to Ecover’s heritage “Since 1979”. The easy-to-open cap is available in several colors. Far ahead of the competition in terms of both sustainable packaging design and product formulations, Ecover ensures its customers are washing their dishes to a sparkling shine while contributing to protecting the environment at the same time!