“Aptar is dedicated to creating solutions based directly on consumer feedback,” Augustin De Tilly, global business development director beverage, said. “ROCKET was born from consumer insights to offer visual safety that provides reassurance, in addition to an improved drinking experience that brings the comfort and convenience consumers value.” In addition to its visible safety, ROCKET provides further safety to consumers with its “no-dust”, double wall lid design that protects the spout from external contaminants, in addition to being designed to adhere to child safety standards (BSDA & EN 71*). A large finger recess and audible closing “click” sound makes opening and closing ROCKET easy and reassuring to the consumers. De Tilly said the design and functionality of ROCKET enhances what consumers and brands expect from a sport cap. For example, while most caps open at a 110 - degree angle, ROCKET’s hinge technology offers a 180-degree angle. The hinge functionality also ensures the elimination of a lid spring-back effect. Altogether, ROCKET provides a wider opening and a more comfortable drinking experience. “Our goal was to develop a cap that met consumer expectations in terms of safety and comfort of drinking, while also addressing the increasing demand for sustainable packaging” De Tilly said. “Consumer and brand product standards are always evolving, and ROCKET was created to stay at the forefront of these changes.” With ROCKET, Aptar continues to focus on meeting new sustainability standards and targets. The tamper evident band is tethered to the bottle with the Stay-With system, which keeps the closure attached to the bottle through its lifecycle, and therefore increasing the likelihood of the closure being collected and sent through the recycling stream with the container. ROCKET complies with upcoming regulations, including the Single Use Plastic (SUP) directive proposal in Europe.
