The new bottle, also the brand’s first bespoke bottle, is produced and decorated at AGP-Europe’s Limmared facility in Sweden. Its updated design features the Hernö copper still, with the wording ‘Hernö Gin Distillery Home of Swedish Gin’ embossed on the shoulder of the bottle.
The new bottle weighs 480g, a reduction of 100g on the previous bottle design with significantly increased recycled cullet content, said to have reduced carbon emissions in each bottle by 31% currently. The first of the new bottle designs to be launched are Hernö Dry Gin, Hernö Old Tom Gin and Hernö Botanical Gin.
Emma Edfors, CEO of Hernö Gin, comments: “We are so proud of our new bottle. For us, glass is the obvious choice. By moving production to Ardagh in Sweden, we are minimizing our transport and thereby significantly lowering our climate footprint. We think this is an important and sustainable choice.”
In October, AGP-Europe announced its range of lightweight wine bottles, said to have a carbon reduction of 12% and a recycled glass cullet level of up to 80%. Produced in Germany for the European market, the 750ml Bordeaux and Schlegel bottles have been produced with a weight reduction from 410g to 360g.
In related news, Pernod Ricard’s premium gin brand Monkey 47 introduced a bottle made from 95% post-consumer recycled glass (PCR) for its Sloe Gin, with a ‘naturally harvested and CO2 absorbent’ cork. The bottle labels are apparently made with crushed citrus paper, using 15% citrus fruit leftovers and 40% recycled fibres.
