The successful collaborative project bringing together Heinz and Tesco with packaging industry leader Berry Global and recycling technology experts Plastic Energy and Sabic to develop Heinz Beanz Snap Pots made with 39 percent recycled plastic has been recognized with a Silver Award in the global Packaging Innovation Awards.
The award recognizes how the project has improved sustainability for the Heinz Snap Pots while retaining what makes them so popular with consumers: handy snappable format, microwave-ready and freshness retention.
The Heinz Snap Pots produced by Berry Global use 39% ISCC PLUS-certified (International Sustainability & Carbon Certification) recycled soft plastic on a mass balance basis. Soft plastic is returned by consumers and collected by Tesco stores for conversion by Plastic Energy into an optimal oil feedstock. This is combined with virgin material by Sabic to produce an alternative feedstock to manufacture recycled food-contact-approved plastic pellets.
These are sent to an ISCC-certified Berry Global site for manufacturing into new Heinz Beanz Snap Pots after extensive trials led by Sabic, Berry Global, and KraftHeinz to select the correct polymer compositions to achieve the challenging technical requirements. After use the Heinz Snap Pots can be recycled through kerbside collection.
By diverting, recovering, and upcycling plastics that would otherwise have been sent to landfill or incineration, this first-of-its-kind project helps to promote and support the move towards a circular economy.
The Packaging Innovation Awards is the packaging industry’s premier awards competition, recognizing the best in packaging design, encouraging advancements in sustainability and performance, and inspiring the following big ideas. The awards look for creations that challenge the accepted limits of what’s possible, showcase new technologies or techniques, and inspire future innovation.
