As a seasonal design for Halloween, Burger KingNULLs Whopper packaging highlights a brand identity which proves that it is in touch with its guests. It’s not just the packaging that is inspired by Halloween but also the product itself, the most iconic being the Halloween Whopper sandwich with its A1 BBQ-flavoured black bun. The packaging to accompany the range needed to celebrate the festival, as well as be fun and engaging for guests. Accordingly, the Halloween Whopper has been dressed up as a white-bandaged mummy, which contrasts with the black bun Whopper when unwrapped.
