When talking cigars, one generally thinks of packaging made of tin or wood. This pack provided a completely new way to present cigars - with cardboard instead of metal. This pack have numerous advantages such as it saves on resources, is more environment-friendly and amazingly lightweight, leading to considerable savings in logistics. And it allows perfect visual design. Yet further proof that cartonboard packaging has its place in packaging areas otherwise dominated by materials which are less resource-saving and less environment-friendly. The connection between lid and base creates a lifting effect when opening, thus perfectly presenting the three premium cigars. The cavity wall packaging with machine-applied magnetic closure adds to the value of the product. The rounding of the inlay is reminiscent of a barrel. The shape of this version has proved so convincing that it is also being used for other product versions under the name of “Half moon” shape. The masculine and reduced design only features black and grey and reminds strongly of metal motorcycle elements. This PAWI's solution for Davidoff proves that packaging can also be done differently without damaging the exclusivity of the product.