CBX, the brand agency and retail design consultancy, was honored for its work on behalf of a variety of clients in Graphic Design USA’s 2016 American Package Design Awards and The Vertex Awards, a global competition devoted exclusively to the art of private brand package design. The American Package Design Awards, a national design competition conducted by the editors of Graphic Design USA, recognized CBX for its work on behalf of Proctor & Gamble’s Gillette Lexington Razor in the Beauty and Personal Care category, and for the redesign of TOMY’s The First Years line of infant and child products in the Babies & Children category. In the Vertex program, CBX was recognized in the Redesigned Brand Category with Silver and Bronze awards, respectively, for its work on BJ’s Wholesale Club’s Berkley Jenson line of laundry detergents and fabric softeners, and BJ’s Wellsley Farms grocery items. The Vertex Awards were created by Christopher Durham, the founder of My Private Brand and the vice president of retail brands at Theory House, and Phil Russo, the publisher of Global Retail Brands. Entries are judged by a panel of industry experts from around the world, with awards based on creativity, marketability, and innovation.
