This pack combines a rigid outer case with a plastic insert that holds e-liquid. To open the package, the consumer pushes the back of the hinged lid forward to bypass a latch, while at the same time lifting the front of the lid. An instructional label on the back of each case shows how to open the child-resistant package.
It is designed with the look and feel of a refillable pocket lighter.
Flipping open the case’s lid reveals the dispenser tip of the insert. For controlled dispensing of e-liquid drops, the consumer presses on the insert through a circular opening in the front of the case. The package comes in two sizes: 15 ml and 35 ml. Graphics are identical for both sizes.
The packages are decorated with evocative illustrations keyed to the flavor names.
There is a two-ply/catalogue label. This label also helps to seal the bottle and serves as somewhat of a “tamper resistant” feature. The label is typically peeled off in its entirety to open the bottle, which is why there are perforation at the bottom. Once the label is removed, customer can still see what nicotine level of the bottle.