Colpac is providing easily accessible sustainability credentials for its paperboard food packaging. This supports end users in making informed product choices and responsibly disposing of sustainable food packaging after use. It also informs Colpac customers of recycling and composting information, and material sources, so they can align packaging choices with sustainability goals.
This initiative supports WRAP’s Recycle Week 2023, which has the theme of ‘missed capture’, working to improve recycling rates.
Access the latest sustainability credentials
Quick Response (QR) codes and specific recycling instructions are printed on Colpac packaging. The information is available for national recycling schemes in the UK, France, and Italy to date. Guidance is displayed in local languages to inform end users of how to best dispose of packaging.
QR codes are linked to dynamic webpages on Colpac’s new website. The webpages can host more detailed information than can be printed on packs and can be easily updated and added to with legislation from additional countries as it is released, future proofing the format. The credentials can also be accessed via each product page on Colpac’s website.
“We are delighted to have implemented a simple way for consumers to access sustainability data for our products. Our QR codes and on-pack printing simply demonstrates how they can do this.”
Kate Berry – Head of Marketing and Product at Colpac
Colpac’s solution to the complexities of differing legislation
Colpac sells its food packaging in over sixty countries, all of which are at different stages of legislating national recycling and composting directives. These differ for each nation, and even in some cases regionally within country, meaning there is no single recycling or composting instruction for each piece of packaging. This solution provides a central location for accessing sustainability credentials for each Colpac product.
“Customers and end-users are more concerned than ever about wanting to dispose of their packaging responsibly. We hope that this will support consumers in recycling or composting our packaging, according to their national waste guidelines. ”Talia Goldman – ESG Manager at Colpac
